大眾汽車在瓊斯灣碼頭的激動人心的夜晚

20 5 月, 2025
Rows of blue and purple LED lights hang above shiny cars at an indoor auto show. The Volkswagen logo is visible on a white wall in the background, illuminated by spotlights and surrounded by a misty atmosphere.

顧客： Volkswagen Australia
地點： 多爾托內之家，瓊斯灣碼頭
日期： 2025 年 4 月

2025 年大眾汽車年度經銷商獎 是一場盛大的活動，匯集了澳大利亞所有 大眾汽車 經銷商，以表彰其網絡中最好的經銷商。這項一年一度的活動對大眾汽車來說至關重要，因為它旨在與整個網絡的經銷商建立關係，這對於他們在澳大利亞的業務至關重要。此次活動的主要目的是為大眾汽車澳大利亞公司加冕年度經銷商，以尖端技術、令人印象深刻的燈光和充滿活力的派對氛圍營造慶祝氛圍。

該活動在 Doltone House 標誌性的瓊斯灣碼頭舉行，該場地為當晚的慶祝活動提供了令人驚嘆的背景。客人抵達地面，迎接他們的是新的大眾汽車，車內和車內都被燈光照亮，給人留下了令人印象深刻的第一印象。從那裡，客人乘坐電梯或樓梯前往遺產碼頭，在那裡他們受到飲料和印有大眾汽車標誌的媒體牆的歡迎，非常適合拍照和增強活動品牌。

會議設置

白天的會議包括兩小時的交流會議和代表們的業務演示。大眾汽車最新的電動車車型在 22 米長的緞面跑道地板上展示，並透過波形建築照明設計進行了增強。懸掛式 LED 燈管優雅地描繪了車輛陣容的輪廓和輪廓。主舞台由迷人的 7 公尺寬 LED 螢幕支撐，與統一整個空間的引人注目的建築照明無縫融合。此外，客製化的 U 形舞台採用時尚的黑色服裝，提升了身臨其境的體驗——讓與會者充分參與演示。

頒獎典禮

頒獎典禮以定制的 U 形舞台為特色，台階上有黑色覆層和 LED 燈條。這種設計旨在促進頒獎典禮的流暢性，並在舞台上容納弦樂八重奏。

這場令人驚嘆的活動是視覺傑作。主舞台由一個巨大的 LED 屏幕組成，上面有美麗的玻璃和鏡子多媒體內容。這個主題繼續下去，團隊為主舞台創建了一個帶有 2m 垂直 LED 燈管的框架，通過延續鏡面感覺來補充屏幕內容。

這場奢華活動的製作需要精確協調，包括與外部設計師合作進行照明安裝，以及管理在 Doltone House 舉辦活動的後勤挑戰。進行了排練，以確保頒獎典禮的時間恰到好處。由於這座歷史建築的限制，團隊必須在索具方面發揮創意，設計定制解決方案，使團隊能夠在不影響其完整性的情況下安全可靠地懸掛大部分舞台設計。

特別演出

當晚的一大亮點是一位電大提琴家的特別表演，他演奏了 AC/DC 的“Thunderstruck”的重製版，伴隨著令人著迷的燈光秀和

螢幕動畫。這場表演得到了大眾汽車與會者的熱烈反饋，為活動增添了精彩和活力

客戶反饋

此次活動得到了客戶的正面回饋，他們讚揚了團隊的出色工作。大眾汽車活動的執行製片人 Lizzie Collis 評論道：

“我寫這封信是為了對您昨天在 Doltone House 舉行的大眾汽車全國經銷商業務會議和年度經銷商活動中的傑出貢獻表示最深切的感謝。您提供的不僅僅是生產和技術支持，更是完美執行的傑作，為大眾賽事樹立了新的標杆。

在過去的八週裡，您對細節的奉獻和關注簡直令人矚目。從我們與您分享我們的設計的那一刻起，到最終交付，您的協作方法以及在開發和實施我們共同願景方面的熱情，都展示了最高水平的專業精神。

結果

2025 年大眾汽車年度經銷商獎取得了巨大成功，展示了精心規劃、創新設計和無縫執行的重要性。此次活動不僅慶祝了大眾汽車經銷商的成就，也加強了大眾汽車與活動團隊之間的牢固合作關係。大眾汽車的積極反饋以及為與會者創造的難忘體驗凸顯了活動的成功，並為未來的大眾汽車活動樹立了新的基準。

A digital display with “Let’s Drive 25” and Volkswagen logos stands on an outdoor deck decorated with string lights, blue carpet, and white chairs at dusk.
A Volkswagen logo is displayed on a white wall, with several cars and blue LED lights in the foreground at an auto show or showroom.
Three musicians in black suits play cellos onstage before a large screen displaying blue, spiral digital art. Dramatic lighting highlights the performers and the futuristic stage setup.
Three musicians play string instruments on stage in front of a large, colorful digital spiral background, with bright lights illuminating the scene and mist creating a dramatic atmosphere.
Three musicians playing cellos perform on a stage with dramatic lighting and a large circular light display behind them, creating a dynamic and atmospheric scene.
A string ensemble performs on stage at the Dealer of the Year Awards 2024 event, with Let’s Drive 25 and a Volkswagen logo displayed on a large screen behind them.
A woman in black leather plays an electric cello on stage with a blue abstract background, while another musician sits and plays cello in the background.
Three musicians dressed in black play cellos on a stage with dramatic blue lighting and abstract digital graphics in the background. The center musician stands, while the others are seated.
A group of musicians in blue dresses and suits play string instruments on a stage with vertical light panels and geometric-patterned flooring at an indoor event.
Three Volkswagen vehicles, including a Golf R and ID. Buzz, are parked at night near a harbor with yachts and city buildings in the background, illuminated by blue and purple lights on the ground.
A blue and white Volkswagen ID. Buzz electric van is displayed on a lit stage with modern decor, black chairs, and tables. The Volkswagen logo is visible on a white background in the showroom.
Rows of blue and purple LED lights hang above shiny cars at an indoor auto show. The Volkswagen logo is visible on a white wall in the background, illuminated by spotlights and surrounded by a misty atmosphere.
Three cars, including a silver sedan, a red SUV, and a black-and-white van, are displayed indoors under modern overhead lights in a showroom or exhibition setting.
A red SUV and a white car are parked indoors under rows of suspended, glowing blue and white LED lights, creating a modern and futuristic atmosphere.
Three vehicles with blue ground lights are parked near a waterfront, in front of a white yacht docked at a pier. The scene is urban with concrete surfaces and reflections on the water.
A blue-lit Volkswagen display reads “Let’s Drive 25” with the VW logo at an indoor event, featuring geometric patterned flooring and modern decor.
String lights with glowing bulbs hang overhead under a dark pergola, creating a festive atmosphere. A Volkswagen logo sign is visible on the right side, and buildings line the sidewalk below.
A large blue display at an event reads Let’s Drive 25 with Volkswagen logos and Commercial Vehicles. The foreground shows tables set for dining, with dim lighting and decorative arrangements.
A formal dining table set with blue napkins, glassware, cutlery, water bottles, menus, and greenery, illuminated by a bright horizontal LED light centerpiece.
A digital display with “Let’s Drive 25” and Volkswagen logos stands on an outdoor deck decorated with string lights, blue carpet, and white chairs at dusk.
A Volkswagen logo is displayed on a white wall, with several cars and blue LED lights in the foreground at an auto show or showroom.
Three musicians in black suits play cellos onstage before a large screen displaying blue, spiral digital art. Dramatic lighting highlights the performers and the futuristic stage setup.
Three musicians play string instruments on stage in front of a large, colorful digital spiral background, with bright lights illuminating the scene and mist creating a dramatic atmosphere.
Three musicians playing cellos perform on a stage with dramatic lighting and a large circular light display behind them, creating a dynamic and atmospheric scene.
A string ensemble performs on stage at the Dealer of the Year Awards 2024 event, with Let’s Drive 25 and a Volkswagen logo displayed on a large screen behind them.
A woman in black leather plays an electric cello on stage with a blue abstract background, while another musician sits and plays cello in the background.
Three musicians dressed in black play cellos on a stage with dramatic blue lighting and abstract digital graphics in the background. The center musician stands, while the others are seated.
A group of musicians in blue dresses and suits play string instruments on a stage with vertical light panels and geometric-patterned flooring at an indoor event.
Three Volkswagen vehicles, including a Golf R and ID. Buzz, are parked at night near a harbor with yachts and city buildings in the background, illuminated by blue and purple lights on the ground.
A blue and white Volkswagen ID. Buzz electric van is displayed on a lit stage with modern decor, black chairs, and tables. The Volkswagen logo is visible on a white background in the showroom.
Rows of blue and purple LED lights hang above shiny cars at an indoor auto show. The Volkswagen logo is visible on a white wall in the background, illuminated by spotlights and surrounded by a misty atmosphere.
Three cars, including a silver sedan, a red SUV, and a black-and-white van, are displayed indoors under modern overhead lights in a showroom or exhibition setting.
A red SUV and a white car are parked indoors under rows of suspended, glowing blue and white LED lights, creating a modern and futuristic atmosphere.
Three vehicles with blue ground lights are parked near a waterfront, in front of a white yacht docked at a pier. The scene is urban with concrete surfaces and reflections on the water.
A blue-lit Volkswagen display reads “Let’s Drive 25” with the VW logo at an indoor event, featuring geometric patterned flooring and modern decor.
String lights with glowing bulbs hang overhead under a dark pergola, creating a festive atmosphere. A Volkswagen logo sign is visible on the right side, and buildings line the sidewalk below.
A large blue display at an event reads Let’s Drive 25 with Volkswagen logos and Commercial Vehicles. The foreground shows tables set for dining, with dim lighting and decorative arrangements.
A formal dining table set with blue napkins, glassware, cutlery, water bottles, menus, and greenery, illuminated by a bright horizontal LED light centerpiece.

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