啟動Thrive24：通過獨一無二的活動設計影響

30 12 月, 2024

客觀的

對於Thrive24，AppDirect在年度用戶會議上有機會增強其品牌，展示思想領導力，並鼓勵參與者與AppDirect分享他們的成長和擴展業務。

目的：建立AppDirect品牌為行業領導者，並具有獨一無二的活動。

這就是為什麼他們轉向他們可以信任的伴侶 – 再演。

AppDirect增長營銷高級營銷高級總監Christie Coleman說：“我在Encore和AppDirect之間的合作夥伴關係中所看到的成功是，他們能夠在此過程中如此早期進入並與我們成為真正的合作夥伴。” “ [他們]確保我們使我們的願景栩栩如生。”

解決方案

Encore成為AppDirect團隊的擴展，推薦了個性化的創意，生產和技術解決方案，這些解決方案將提供最佳的投資回報和經驗。

包括：包括：

  • 通過LED牆，想像力的舞台以及專業操縱的照明和聲音來設計沉浸式的一般會議體驗，以增加情感影響和與所交付的內容的參與度。
  • 結合AppDirect的運動圖形和其他品牌圖像，以增強AppDirect品牌並保持觀眾的參與度。
  • 分配生產商來協調所有Encore解決方案，人員和資源以及階段經理，以簡化一般會議物流。
  • 通過完美執行的會話和易於閱讀的數字標牌來增強活動的教育影響。

結果

Encore和AppDirect成為Thrive24的真正合作夥伴。他們共同創造了一種個性化的體驗，成為必不可少的年度活動。

因此：

  • 來自全球的近1,000名參與者參加了Thrive24。
  • Encore獲得的客戶滿意度得分為4.42。
  • 這種首次合作將成為長期合作夥伴關係。

科爾曼說：“與Encore一起工作，現在[他們]知道我們的工作方式。” “隨著我們開始為大型活動計劃，Encore將知道如何在一開始就參與進來，以幫助我們以適合我們將來的成長和擴展活動的方式來計劃。”

A speaker stands on stage presenting to an audience in a conference room. A large blue screen behind shows statistics and text about technology costs, with seated attendees facing the stage.
A man in a suit speaks on stage at a conference. Behind him are large blue screens showing logos for Google and Microsoft with text reading “40% of bottom-ranked have an incomplete digital hub.”.
A cameraman films a speaker on stage at a conference in a large, modern auditorium with blue lighting and an audience seated in front of the stage.
A speaker in a blazer and tan pants holds a microphone and gestures while presenting to an audience. Behind him, a screen displays “THRIVE24: How to break into the international market.”.
A woman stands on stage addressing a large seated audience in a conference hall. Two large screens display text above the crowd, and decorative chandeliers hang from the ceiling.
Four men in suits sit on stage in white chairs, engaged in discussion at an event with a large blue backdrop displaying THRIVE24 in bold white letters.
A large audience watches two presenters on stage at a conference. Behind them, screens display digital platform content and the words Create custom experiences on a blue background.
A person with a headset operates laptops and monitors displaying video feeds and controls at a tech booth, overlooking a conference or event with a seated audience in a large, dimly lit room.
A man in a gray suit speaks on stage in front of a blue screen with white text, addressing an audience seated in the foreground. The text reads, que products ur ecosystem.
A speaker stands on stage presenting to an audience in a conference room. A large blue screen behind shows statistics and text about technology costs, with seated attendees facing the stage.
A man in a suit speaks on stage at a conference. Behind him are large blue screens showing logos for Google and Microsoft with text reading “40% of bottom-ranked have an incomplete digital hub.”.
A cameraman films a speaker on stage at a conference in a large, modern auditorium with blue lighting and an audience seated in front of the stage.
A speaker in a blazer and tan pants holds a microphone and gestures while presenting to an audience. Behind him, a screen displays “THRIVE24: How to break into the international market.”.
A woman stands on stage addressing a large seated audience in a conference hall. Two large screens display text above the crowd, and decorative chandeliers hang from the ceiling.
Four men in suits sit on stage in white chairs, engaged in discussion at an event with a large blue backdrop displaying THRIVE24 in bold white letters.
A large audience watches two presenters on stage at a conference. Behind them, screens display digital platform content and the words Create custom experiences on a blue background.
A person with a headset operates laptops and monitors displaying video feeds and controls at a tech booth, overlooking a conference or event with a seated audience in a large, dimly lit room.
A man in a gray suit speaks on stage in front of a blue screen with white text, addressing an audience seated in the foreground. The text reads, que products ur ecosystem.

相關案例研究