Encore 為 DEEPAL 在邦迪海灘的首次亮相提供動力

05 3 月, 2025
A red Deepal S07 car is showcased under bright, colorful lights at an outdoor event, with fog effects and a large illuminated Deepal logo displayed on a wall in the background.

顧客： 深層
地點： 悉尼邦迪海灘
日期： 2024 年 11 月

DEEPAL Australia 在雪梨標誌性的邦迪海灘舉行的一場盛大活動中推出了其首款電動車 （EV） S07 SUV。由屢獲殊榮的創意活動製作專家 Encore Event Technologies 設計和製作。該活動將創意、設計和永續性無縫融合，創造了身臨其境的品牌體驗，給客人留下了深刻的印象。

創意策略與概念

Encore 的創意提案完全致力於 DEEPAL 的簡介——將該品牌定位為創新電動汽車技術的領導者，同時體現其可持續發展、用戶體驗和進步設計的價值觀。邦迪海灘被策略性地選為場地，以配合 DEEPAL 與自然和永續發展的聯繫，創造出一個既具有視覺吸引力又有意義的發布會。

活動設計靈感來自 DEEPAL 時尚的汽車美學，採用弧形 LED 螢幕優雅地穿梭在空間中，反映了電動車的流動性和運動感。柔和的角度和明亮、現代的調色板與品牌的未來主義身份相得益彰，而自然的飾面則反映了周圍環境，通過品牌和地方的聯繫帶來了創意策略。

設計與造型

Encore 沒有純粹關注技術，而是專注於活動的創意戰略，以策劃和營造一種反映 DEEPAL 在市場上推出優質產品的氛圍。主舞台是創意製作的傑作，融合了反光地板，將所有科技元素和景觀帶入舞台佈景的深度。活動空間經過精心策劃，在結構化演示和有機發現時刻之間取得平衡，讓客人能夠按照自己的步調與品牌互動。

DEEPAL的六輛新車在展館的前院展出，設計成一個互動展示，讓嘉賓和公眾親身體驗創新功能。貴賓休息室提供了一個獨特的休憩之所，將現代美學與家具和活動風格無縫融合，包括吸引與會者的投影映射虛擬表演。

體驗與參與

除了靜態展示之外，Encore 還引入了多個創意接觸點來增強客人的參與度。品牌互動區讓與會者能夠親身體驗 DEEPAL 系列，而同步的 LED 像素圖騰和環境照明則引導品牌永續發展使命的故事講述。

當晚的一大亮點是發布時刻——通過動態倒數視頻、同步燈光和戲劇性的車輛展示精心編排，將視覺效果與現場動作無縫結合。

娛樂和難忘的結局

娛樂概念圍繞著運動、能量以及技術與自然之間的協同作用等主題而建立。以水為主題的舞蹈團表演了身臨其境的套路，象徵著 DEEPAL 電動車技術的流動性和永續性。隨後，客人將欣賞現場 DJ 表演，將未來主義節拍與海濱氛圍融為一體，確保一個充滿活力和難忘的結局。

此次活動的壓軸活動是中澳代表之間的象徵性文化交流，強化了 DEEPAL 對全球合作夥伴關係的承諾。交換禮物——為中國代表提供邦迪海灘救生制服，為澳大利亞東道主提供中國傳統藝術品——進一步加強了該品牌的跨文化敘事。

結果

DEEPAL S07 在邦迪海灘的發布不僅僅是一次汽車發布會，更是一次精心設計的品牌體驗，透過身臨其境的故事講述、創新設計和引人入勝的活動展示了 DEEPAL 的價值觀。通過將尖端製作與創意執行相結合，Encore 舉辦了一場令人難忘的活動，鞏固了 Deepal 在澳大利亞市場的地位。

活動花絮

策略場地選擇：選擇邦迪海灘是為了符合 DEEPAL 的永續發展和創新價值觀。

沉浸式設計

未來主義美學與自然元素的融合創造了視覺上令人驚嘆和品牌強化的體驗。

引人入勝的體驗： 動手車輛展示、動態數位顯示器和講故事驅動的演示確保了觀眾的深度參與。

創意娛樂： 以水為主題的表演和文化交流強化了品牌的全球視野。

無縫執行

活動進行得非常完美，平衡了結構化時刻與有機觀眾互動。

Encore 能夠創造反映品牌形象和價值觀的沉浸式體驗式活動，確保 DEEPAL 在澳大利亞的首次發布取得了巨大成功。此次活動不僅重點介紹了 S07 SUV，還將 Deepal 定位為致力於創新和永續發展的行業領導者。

客戶反饋

“Encore 將我們的願景變成了非凡的現實。他們將尖端創意製作與無縫活動執行相結合的能力確實令人印象深刻。從令人驚嘆的舞台設計到身臨其境的數位故事講述，每個元素都經過精心設計，以反映我們的品牌形象。

團隊的專業精神、創新精神和奉獻精神確保了完美的體驗，吸引了我們的觀眾並留下了持久的印象。Encore 不僅舉辦了一場活動，還創造了一個難忘的品牌時刻。我們找不到更好的合作夥伴了。

Four men in suits stand together and smile in front of a brightly lit screen at a nighttime event. Blue lights and a modern stage setup are visible in the background.
An audience watches a brightly lit outdoor presentation at night, with large screens displaying a car interior and speakers on stage. Several cars are parked nearby, and people are seated in the foreground.
Three people sit on a stage panel discussion with a large screen behind them displaying a digital image of a cars interior dashboard and steering wheel. Audience members are seated in the foreground.
A man in a dark coat stands near a white car at an outdoor event with colorful lighting. Behind him, people sit onstage near a green car, and a large screen displays a speaker addressing the audience.
Three men sit on stage having a discussion, with large screens behind them showing various images and a bright green car parked nearby under dramatic stage lighting.
A well-lit stage at night shows a speaker addressing an audience, with large digital screens behind him displaying vibrant images and text. Several cars are on display, and attendees are seated, watching the presentation.
A group of people sitting in rows at an outdoor event, many holding up smartphones to take photos or videos. A teleprompter with text is visible in the background under cloudy evening skies.
Four men in business attire stand on a stage holding a large scroll with Chinese calligraphy. A screen behind them displays the Inchcape logo and a scenic background. Stage lights and fog enhance the setting.
Four men stand on a stage in front of a colorful backdrop; two of them are smiling and holding up light blue sports jerseys, while the other two men stand beside them, also smiling.
Five men in business attire stand on stage, smiling, while one hands a colorful plaque or award to another. A large screen behind them displays the logos NEPAL and Inchcape with a scenic background.
Three men stand and speak on an outdoor stage in front of a large screen displaying the Deepal and Inchcape logos, with a colorful wave graphic in the background. Audience members are visible in the foreground.
An audience sits facing a large, colorful digital screen displaying DEEPAL BRAND LAUNCH and Touch the Future at an outdoor event, with cloudy skies and a tiled-roof building in the background.
A bright yellow car is parked near large white letters spelling S07 outside an event venue with a DEEPAL BRAND LAUNCH sign and white canopy structures in the background.
Two modern electric cars, one bright green and one light blue, are displayed outdoors in front of an elegant building with arches and red-tiled roof. Large S07 letters and DEEPAL branding are visible.
Two modern electric SUVs, one silver and one red, are showcased on an outdoor stage with theatrical lighting and fog effects, highlighting their sleek designs at a nighttime event.
Four men in suits stand together and smile in front of a brightly lit screen at a nighttime event. Blue lights and a modern stage setup are visible in the background.
An audience watches a brightly lit outdoor presentation at night, with large screens displaying a car interior and speakers on stage. Several cars are parked nearby, and people are seated in the foreground.
Three people sit on a stage panel discussion with a large screen behind them displaying a digital image of a cars interior dashboard and steering wheel. Audience members are seated in the foreground.
A man in a dark coat stands near a white car at an outdoor event with colorful lighting. Behind him, people sit onstage near a green car, and a large screen displays a speaker addressing the audience.
Three men sit on stage having a discussion, with large screens behind them showing various images and a bright green car parked nearby under dramatic stage lighting.
A well-lit stage at night shows a speaker addressing an audience, with large digital screens behind him displaying vibrant images and text. Several cars are on display, and attendees are seated, watching the presentation.
A group of people sitting in rows at an outdoor event, many holding up smartphones to take photos or videos. A teleprompter with text is visible in the background under cloudy evening skies.
Four men in business attire stand on a stage holding a large scroll with Chinese calligraphy. A screen behind them displays the Inchcape logo and a scenic background. Stage lights and fog enhance the setting.
Four men stand on a stage in front of a colorful backdrop; two of them are smiling and holding up light blue sports jerseys, while the other two men stand beside them, also smiling.
Five men in business attire stand on stage, smiling, while one hands a colorful plaque or award to another. A large screen behind them displays the logos NEPAL and Inchcape with a scenic background.
Three men stand and speak on an outdoor stage in front of a large screen displaying the Deepal and Inchcape logos, with a colorful wave graphic in the background. Audience members are visible in the foreground.
An audience sits facing a large, colorful digital screen displaying DEEPAL BRAND LAUNCH and Touch the Future at an outdoor event, with cloudy skies and a tiled-roof building in the background.
A bright yellow car is parked near large white letters spelling S07 outside an event venue with a DEEPAL BRAND LAUNCH sign and white canopy structures in the background.
Two modern electric cars, one bright green and one light blue, are displayed outdoors in front of an elegant building with arches and red-tiled roof. Large S07 letters and DEEPAL branding are visible.
Two modern electric SUVs, one silver and one red, are showcased on an outdoor stage with theatrical lighting and fog effects, highlighting their sleek designs at a nighttime event.

Ready to make a lasting impression with your next event? Let’s chat! Click below to schedule your free consultation.

Contact Us arrow right arrow right icon