Brand Activations & Product Launches

Launch with impact. Inspire with an experience.

Encore creates brand activations and product launches that do more than unveil – they ignite excitement, amplify your brand and connect with your audience on an emotional level. Whether you’re introducing a game-changing innovation or refreshing a hero product, we design experiences that captivate from the first reveal to the final applause.

Let’s chat arrow right arrow right icon
Four people in colorful, cartoon-style costumes pose together at a brightly-lit health event, possibly celebrating product launches. Chinese text and plants fill the background, while the playful costumes feature large props related to health or wellness. Encore creates brand activations and product launches excite and engage.
A red Deepal S07 car is showcased under bright, colorful lights at an outdoor event, with fog effects and a large illuminated Deepal logo displayed on a wall in the background. Encore creates brand activations and product launches excite and engage.
A futuristic indoor space with a ceiling covered in glowing blue digital network patterns hosts product launches, featuring various seating areas, greenery, and a black car on display. People are gathered near the seating, and the name Amy Shah is visible. Encore creates brand activations and product launches excite and engage.
Four dancers in light blue costumes perform energetically on an outdoor stage, waving blue fabric, with a colorful, cosmic-themed digital backdrop behind them under a cloudy sky.
A presenter stands on stage next to a large screen displaying a car and the text STARRAY EM-i INSPIRE, capturing the excitement of product launches as the audience takes photos and listens attentively. Encore creates brand activations and product launches excite and engage.

Elevated storytelling and on-brand experiences

Your venue is the canvas for your story. We craft immersive environments with custom staging, dynamic lighting and creative styling that showcases your product and reflect your brand identity. From dramatic product reveals and experiential brand activations, we help deliver seamless and experiential brand activations and product launch events.

Let’s create
Several people work at a table with laptops and monitors in a dark backstage area, illuminated by screens. A large display with streaks of light hints at a live event or product launches happening behind the scenes. Encore creates brand activations and product launches excite and engage.
production services hero 3 image
Three men in black shirts intently examine and discuss a technical blueprint or floor plan on a table, surrounded by coiled cables and equipment in an indoor work setting. Encore creates brand activations and product launches excite and engage.

Plan with precision for flawless execution

From concept development to live delivery, our production team ensures every detail flows seamlessly. We manage timelines, technical requirements and logistics so you can focus on engaging your audience and driving impact. With Encore, precision planning means stress-free success.

Let’s create 
An audience watches a brightly lit outdoor presentation at night, with large screens displaying a car interior and speakers on stage. Several cars are parked nearby, and people are seated in the foreground. Encore creates brand activations and product launches excite and engage.
A futuristic indoor space with a ceiling covered in glowing blue digital network patterns hosts product launches, featuring various seating areas, greenery, and a black car on display. People are gathered near the seating, and the name Amy Shah is visible. Encore creates brand activations and product launches excite and engage.

Captivate with cutting-edge technology

Lighting, sound and visuals converge to create atmosphere and emotion. Our technicians deliver flawless execution, from high-impact reveals to interactive demonstrations, ensuring your product shines in the spotlight. Add live streaming and hybrid solutions to extend your reach globally.

Let’s create
A tablet on a stand displays a Hilton login screen with the message “FOR THE STAY,” ideal for product launches. The blue background and angled view highlight the fields for entering user credentials. Encore creates brand activations and product launches excite and engage.

Curate every detail for maximum brand impact

From branded content to tailored themes, we customise every element to reflect your vision and resonate with your audience. Whether bold and futuristic or elegant and refined, we bring your product story to life with creativity and precision.

Let’s create

Why choose Encore for your brand activation or product launch event?

  • Unmatched scale & expertise
    With decades of experience delivering world-class, award-winning brand activations and product launch events, Encore knows how to make every moment and experience, unforgettable. From high-profile automotive reveals in unique locations, to global brand showcases launching a brand in a new country; we create moments that command attention and drive engagement.
  • Immersive creative production
    We turn bold ideas into journeys of discovery. Imagine a dramatic car reveal using giant LED walls, synchronised lighting, dynamic stage automation, and stunning 3D projection mapping, or transforming an unconventional space into a branded environment that amplifies your brand’s values and story. With Encore, your production has no limits and experiences are accelerated.
  • End-to-end solutions
    From start to finish-line, we manage every detail. Our integrated team of creative, production, technology, and logistics experts ensures flawless execution, whether it’s designing a bespoke stage set, managing complex AV, or orchestrating a seamless guest journey.
  • Technical innovation
    Encore brings cutting-edge technology to every brand activation and product launch. Want a holographic CEO presentation streamed live from another country? Done. Need interactive digital engagement or AI-driven content translation for global audiences? We’ve got it covered. Our tech solutions elevate your brand and leave your audience with a lasting impression.
  • Trusted by global brands
    Leading organisations choose Encore for brand activations and product launches that make headlines. Join the brands who trust us to deliver experiences that inspire, impress, and ignite excitement.
A modern conference room with tablet displays on white tables, large blue and white hospitality-themed banners, wood-paneled walls, a grey carpet, and a projector screen—perfect for digital presentations or product launches. Encore creates brand activations and product launches excite and engage.

Tailored AV & event production services for brand activations and product launches

Combining a mixture of impactful light displays with striking visuals can enhance your guests’ experience and draw their attention to what really matters – your brand and your product! We strive to deliver brand activations and product launches with lasting impact, and do so through using our creative design and technical production expertise. At your disposal are endless ways to tell your brand’s story and amplify its message using the latest AV solutions, custom stage designs, lighting effects and more. Our mission is to provide your brand or product with the ultimate platform it deserves.

A vibrant digital display at Pan Pacific Orchard, Singapore, shows glowing red and orange tropical foliage, a luminous bird, and white text promoting the venue as one of the world’s most beautiful hotels and best buildings. Encore creates brand activations and product launches excite and engage.

Use impressive styling and multimedia to unveil your brand new product

Add drama and enhance your message with a styled product launch from top-to-toe.

Encore’s passionate and experienced stylists will make your product is the star of the show, with well thought-out event styling to meet your brief. From enchanting entrance ways, centrepieces and digital styling through to specialist mood and reveal lighting, our stylists will work around your product to create a product launch environment unique and in-line with your brand.

A dark, futuristic room with glowing blue lines on the walls and ceiling showcases a black car in the foreground—illuminated seating areas enhance the high-tech, immersive atmosphere, perfect for cutting-edge product launches. Encore creates brand activations and product launches excite and engage.

Innovative and immersive brand launches and activations

From brand activations and product launch events, Encore can work with you to create those impactful and interactive experiences that build positive brand awareness and engagement. Whether you are launching a brand new product in an existing market, or introducing a whole new brand and product to a new market in the Asia Pacific region and across the world – the team at Encore can develop and execute innovative and immersive brand launches and activations.

A speaker addresses an audience in front of a large screen displaying Recognition from Internationally Renowned Awards and several award images and text during product launches at an indoor event. Encore creates brand activations and product launches excite and engage.

Partner with experienced product launch event specialists

Encore has been lucky enough to work with numerous large brands on their product launches, meaning we understand the desire to go above and beyond, push the boundaries, and ultimately, how to give your product the best launch. This experience combined with our dedicated team of production managers, technicians and stylists mean together we can deliver the aspiring product launch you have in mind. Built around providing a quality service and delivering a diverse range of event products, Encore has the confidence and experience to do your product launch event justice.

Contact Us chat chat icon

Find the perfect venue for your product launch.

Encore has the largest venue partner network of any AV and event production company in the Asia Pacific region and across the world – meaning we can help choose the best location and venue to suit your product launch.

Can’t find what you’re looking for? No matter, Encore can work with you to find and secure the best possible venue or event space. Contact us to learn more.