Million Dollar Lunch 2025 – A Masterclass in Creative Design and Seamless Production
September 16, 2025
Client: Children’s Cancer Foundation
Venue: The Palladium, Crown Melbourne
Date: August 2025
Funds Raised: Over $2.2 million
To celebrate its 20th anniversary, the Million Dollar Lunch 2025 embraced a glamorous 1920s theme, blending Art Deco style with modern elegance. Inspired by the client’s wish to honour the event’s legacy, Encore’s creative team crafted a concept that balanced historical homage with contemporary sophistication.
Design & Styling Highlights:
- Guests entered through a draped tunnel styled with black panne and sheer fabrics, uplighting, and florals.
- The atrium featured a Hall of Fame-style installation with gold metallic frames, black-and-white imagery from past events, gold mirror floor decals, and hundreds of warm white pillar candles.
- Inside the ballroom, a custom-built central chandelier with LED segments and projection mapping echoed the symmetry of the square stage.
- Additional chandeliers draped in green velvet added depth and reinforced the theme.
- The room was styled with black pin-tuck linen, green velvet napkins, gold candle holders, and rich floral arrangements in green, white, and deep red.
- Even the glassware reflected the linear, cut-glass aesthetic of the era.
Entertainment & Experience:
- Aerial performers and feather fan dancers greeted guests in the atrium.
- Roaming talent included 1920s paparazzi actors and flapper dancers.
- Live performances featured Grammy-winning artist Toni Childs and rising star Lottie Gallagher.
- When the MC stepped off stage to interact with the audience, Encore’s team adjusted cameras, lighting, and audio in real time to maintain a flawless experience.
Multimedia & Production:
- Encore produced multimedia content for LED screens, pixel totems, bar surrounds, and media walls
- Art Deco-inspired graphics, gold framing, and marble textures were used consistently across all assets
- Donation signage with QR codes was designed to match the luxury aesthetic
Client Feedback
“Encore’s creative vision and attention to detail completely transformed the ballroom into a breathtaking celebration of our 20-year legacy… The event was not only visually stunning but emotionally resonant… Encore helped us create an unforgettable experience that honoured our past and inspired generosity for the future.”
– Rianna Ponting, Chair of The Million Dollar Lunch Committee
Outcome
Encore’s work exemplified how creative vision, technical expertise, and responsive production can deliver a world-class event. Every detail aligned with the theme, creating a transformative and emotionally resonant experience.
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