Million Dollar Lunch 2025 – A Masterclass in Creative Design and Seamless Production

A glamorous Million Dollar Lunch event with guests in formal attire, round dinner tables, and chandeliers; a performer in a feathered costume entertains on a stage with art deco-style lighting in green and gold.

Client: Children’s Cancer Foundation
Venue: The Palladium, Crown Melbourne
Date: August 2025
Funds Raised: Over $2.2 million

To celebrate its 20th anniversary, the Million Dollar Lunch 2025 embraced a glamorous 1920s theme, blending Art Deco style with modern elegance. Inspired by the client’s wish to honour the event’s legacy, Encore’s creative team crafted a concept that balanced historical homage with contemporary sophistication.

Design & Styling Highlights:

  • Guests entered through a draped tunnel styled with black panne and sheer fabrics, uplighting, and florals.
  • The atrium featured a Hall of Fame-style installation with gold metallic frames, black-and-white imagery from past events, gold mirror floor decals, and hundreds of warm white pillar candles.
  • Inside the ballroom, a custom-built central chandelier with LED segments and projection mapping echoed the symmetry of the square stage.
  • Additional chandeliers draped in green velvet added depth and reinforced the theme.
  • The room was styled with black pin-tuck linen, green velvet napkins, gold candle holders, and rich floral arrangements in green, white, and deep red.
  • Even the glassware reflected the linear, cut-glass aesthetic of the era.

Entertainment & Experience:

  • Aerial performers and feather fan dancers greeted guests in the atrium.
  • Roaming talent included 1920s paparazzi actors and flapper dancers.
  • Live performances featured Grammy-winning artist Toni Childs and rising star Lottie Gallagher.
  • When the MC stepped off stage to interact with the audience, Encore’s team adjusted cameras, lighting, and audio in real time to maintain a flawless experience.

Multimedia & Production:

  • Encore produced multimedia content for LED screens, pixel totems, bar surrounds, and media walls
  • Art Deco-inspired graphics, gold framing, and marble textures were used consistently across all assets
  • Donation signage with QR codes was designed to match the luxury aesthetic

Client Feedback

“Encore’s creative vision and attention to detail completely transformed the ballroom into a breathtaking celebration of our 20-year legacy… The event was not only visually stunning but emotionally resonant… Encore helped us create an unforgettable experience that honoured our past and inspired generosity for the future.”
– Rianna Ponting, Chair of The Million Dollar Lunch Committee

Outcome

Encore’s work exemplified how creative vision, technical expertise, and responsive production can deliver a world-class event. Every detail aligned with the theme, creating a transformative and emotionally resonant experience.

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