Encore has announced a landmark event technology transformation at Pullman & Mercure Melbourne Albert Park, headlined by Australia’s widest permanently installed hotel LED screen. Spanning 36 metres and configured across six adaptable screens, the installation establishes a new benchmark for hotel event technology in Australia.
Fast Facts
- Australia’s widest permanently installed hotel LED screen
- 36 metres wide
- Six-screen configurable installation
- 126sqm LED footprint
- Located within Pullman & Mercure Melbourne Albert Park
- More than 2,600sqm of event space
- Capacity for 1,600 delegates
MELBOURNE, AUSTRALIA – Encore has announced one of the most significant hotel event technology transformations ever undertaken in Australia, headlined by the installation of Australia’s widest permanently installed hotel LED screen at Pullman & Mercure Melbourne Albert Park.
The installation spans 36 metres across six configurable LED screens, creating one of the largest visual canvases currently available within an Australian hotel venue. Combined with a custom tracking system, the infrastructure allows organisers to reconfigure the ballroom environment for conferences, awards programs, exhibitions and immersive brand experiences. Designed with future growth in mind, the installation has the capacity to further expand the installation in the future, creating the potential for an even larger permanent hotel LED display as event requirements evolve.
But the LED screen is only the start of the transformation.
Led by Encore, the transformation will position Pullman & Mercure Melbourne Albert Park among the most advanced event venues in Australia and the Asia-Pacific region. Spanning the ballroom, meeting spaces and public areas, the investment is designed to create a more immersive, connected and high-impact event experience from arrival to finale.
The 36-metre LED screen is also a powerful stage for creativity. Designed to showcase the work of Encore’s Design Studio, it enables immersive storytelling, cinematic content and experience-led event design on a scale rarely seen within a hotel environment. Backed by Encore’s integrated creative, production and technology expertise, the installation gives brands, associations and event organisers new ways to engage audiences, elevate content and create moments built for impact.
Located overlooking Albert Park Lake, Pullman & Mercure Melbourne Albert Park is one of Melbourne’s leading conference and events destinations, offering more than 2,600sqm of event space across 30-plus rooms and capacity for up to 1,600 delegates.
Jack Illeperuma, Regional General Manager, Encore VIC, SA & WA, said the project represents a defining moment for hotel-based events in Australia.
“This is more than a technology upgrade. It is a bold reimagining of what a hotel event destination can be.”
“Together with Pullman & Mercure Melbourne Albert Park, we are creating one of the most advanced event environments in Australia and setting a new benchmark for the Asia-Pacific region.”
“The scale of this installation gives our Design Studio an innovative, flexible canvas to create immersive experiences, powerful brand stories and memorable audience moments. This is where technology and creativity come together to deliver real impact.”
Shreyas Matkari, Hotel Manager at Pullman & Mercure Melbourne Albert Park, said the transformation takes the venue into an entirely new category.
“Client expectations have changed significantly in recent years. Event organisers are looking for greater visual impact, flexibility and opportunities to create memorable delegate experiences.”
“This investment allows us to offer capabilities rarely found within a hotel environment while preserving the convenience, service and versatility that have made Pullman & Mercure Melbourne Albert Park one of Melbourne’s leading conference and events destinations. Together with Encore, we’re creating an environment that gives our clients more possibilities than ever before.”
The project reflects Encore’s continued investment in innovation and strengthens its position as a leading partner to hotels, venues and event organisers across the Asia-Pacific region. Through its integrated creative, production and technology model, Encore will help clients unlock new possibilities for conferences, exhibitions, awards programmes, gala dinners, product launches and brand activations.
The installation is expected to set a new benchmark for creative production in hotels in Australia and position Pullman & Mercure Melbourne Albert Park as one of APAC’s premier destinations for business events.
