In this exclusive interview, Jill Hunt, vice president of enterprise insights at Encore, shares how customer survey data is shaping the future of event experiences and venue performance.
You’ll learn:
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How Encore leverages survey insights to guide product and service improvements.
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The role of customer data in identifying trends, preferences, and new revenue opportunities.
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Why sharing these insights with venue partners helps optimize capital investments for stronger ROI and ROE.
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The growing value of customer research in enhancing event impact and business outcomes.
