{"id":24448,"date":"2026-04-13T04:10:15","date_gmt":"2026-04-13T04:10:15","guid":{"rendered":"https:\/\/www.encore-apac.com\/?post_type=newsroom&#038;p=24448"},"modified":"2026-04-16T23:41:11","modified_gmt":"2026-04-16T23:41:11","slug":"encore-delivers-landmark-amway-china-incentive-spectacular-in-bangkok","status":"publish","type":"newsroom","link":"https:\/\/www.encore-apac.com\/about\/newsroom\/encore-delivers-landmark-amway-china-incentive-spectacular-in-bangkok\/","title":{"rendered":"Encore Delivers Landmark Amway China incentive spectacular in Bangkok"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-apac.com\/zh-hans\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">\u9996\u9875 <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Encore Delivers Landmark Amway China incentive spectacular in Bangkok<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_07205ecd32adb3f021bed6963b127be7\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"><p class=\"eyebrow font--purple\" data-pinnable>MEDIA RELEASE<\/p> <h1 class=\"title headline\" data-pinnable>Encore Delivers Landmark <span class=\"font--purple\">Amway China incentive spectacular<\/span> in Bangkok\n<\/span><\/h1>     <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_07205ecd32adb3f021bed6963b127be7\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-1285.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-1285-1200x800.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-1285-768x512.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-1285-450x300.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-1285.jpg\" loading=\"lazy\" alt=\"\u5728\u660f\u6697\u7684\u5ba4\u5185\u573a\u5730\u4e2d\uff0c\u8bb8\u591a\u4eba\u5750\u5728\u684c\u8fb9\u89c2\u770b\u821e\u53f0\u8868\u6f14\uff0c\u660e\u4eae\u7684\u805a\u5149\u706f\u3001\u4e94\u989c\u516d\u8272\u7684\u706f\u5149\u548c\u6fc0\u5149\u675f\u8425\u9020\u51fa\u70ed\u95f9\u7684\u6c14\u6c1b\u3002\u5b89\u5229\uff08\u4e2d\u56fd\uff09\u5956\u52b1\u76db\u5178 \"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"text-block\"><div class=\"decoration\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-left\" style=\"top: 50px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p><strong>Encore<\/strong>\u00a0delivers landmark <strong>Amway China incentive spectacular in Bangkok<\/strong>, welcoming 12,000 delegates across 23-day multi-event production.<\/p>\n<p>Encore has delivered one of the largest and most complex corporate incentive programs staged in Thailand, producing the Amway China 2026 Leadership Seminar in Bangkok, a 23-day multi-wave program welcoming more than 12,000 Amway Business Owners from Mainland China.<\/p>\n<p>Held from 4 March to 13 April 2026, the large-scale incentive saw delegates travel to Bangkok in 10 waves, with events taking place every second day, requiring highly complex programming, technical changeovers and multi-venue coordination across the city. The event marked the third time an Amway China incentive has been hosted in Bangkok, transforming the destination into a multi-venue celebration of achievement, innovation and cultural immersion.<\/p>\n<p>Wen Wen, Amway China Special Events Director, stated,<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cBusiness session and gala dinners have long been essential components of Amway\u2019s overseas seminars, reflecting our deep commitment to creating meaningful and inspiring experiences for our leaders and business owners. The thoughtful design of this Bangkok event has allowed us to experience a wonderfully modern take on Thai charm, blending local culture with contemporary elegance. This seminar underscores the great importance our company places on recognising excellence, fostering team spirit, and providing world-class platforms for our community to connect, learn and celebrate together.\u201d<\/p><\/blockquote>\n<p>Encore, which has partnered with Amway on nine incentive events over three decades, led full-service creative, production and event technology delivery for the program. Encore Executive Producer John Schryver, who has produced four of the past six Amway incentives, oversaw the production, reinforcing Encore\u2019s reputation as a global leader in large-scale corporate and incentive event delivery.<\/p>\n<p>The core venue for the production was ICONSIAM\u2019s ICON Hall, with accommodation across leading luxury hotels including Mandarin Oriental, Four Seasons, Peninsula Bangkok and Shangri La Bangkok, alongside custom river transfers, arrivals and experiential activations across the city. As a MICE event, the program is considered the largest incentive staged at ICONSIAM to date.<\/p>\n<p>Each wave experienced a multi-day itinerary including business sessions, themed gala dinners, cultural performances, retail experiences and luxury hospitality programs, with creative direction inspired by the theme \u201cONEderland\u201d, reflecting the transformation of Bangkok from traditional heritage to modern global destination.<\/p>\n<p>According to figures published by the Thai Government and the Thailand Convention and Exhibition Bureau (TCEB), the program supports hospitality, transport, event services and tourism operators across the destination and reinforcing the importance of large-scale incentive travel to Thailand\u2019s MICE and visitor economy.<\/p>\n<h3><strong>High-tech, high-impact production<\/strong><\/h3>\n<p>The event combined large-scale staging, immersive environments and advanced event technology to create a high-energy experience designed to celebrate Amway\u2019s top achievers.<\/p>\n<p>Encore activated more than 620 square metres of LED inside the main venue, including curved and transparent LED screens, plus motion-tracking video systems, holographic effects, automated lighting and motorised scenic elements. The production also featured bespoke kinetic lighting installations, laser mapping, custom-built stage automation and over 1,000 square metres of scenic panels designed to allow rapid transformation of the venue between business session and gala dinner.<\/p>\n<p>The technical installation included approximately 40 tonnes of audio, lighting and rigging equipment, supported by 177 rigging points and more than 800 metres of truss, reflecting the scale of engineering required to deliver the production inside ICON Hall.<\/p>\n<p>Due to the complexity of the program and venue, installation took place over four days of 24-hour bump-in requiring up to 460 crew on site during build and strike across nine days, and approximately 120 crew per show day across 45 days comprising 23 events including technicians, creatives, performers, wardrobe teams and backstage crews.<\/p>\n<p>Logistics for the production included approximately 50 semi-trailers, including 12 international freight containers, with two primary production partners and more than ten specialist suppliers involved across staging, scenic, lighting, audio, video and rigging delivery.<\/p>\n<h3>Showcasing Bangkok to the world<\/h3>\n<p>In addition to the events produced by Encore, delegates experienced the city\u2019s shopping, dining and cultural attractions, reinforcing Bangkok\u2019s position as one of the world\u2019s most popular destinations for Chinese travellers.<\/p>\n<p>Entertainment highlights included large-scale cultural performances, live music, Muay Thai demonstrations, custom fashion showcases and headline performers popular with Chinese audiences, including Bei Xu, Fino the Ranad, and Champion Muay Thai Fighters Antoine Pinto and Peter Denman.<\/p>\n<p>Encore Managing Director International, Scott Nodsle said the production demonstrated the scale of what is now possible in the incentive and business events sector.<\/p>\n<blockquote><p>\u201cThis was one of the most ambitious incentive programs we have delivered, both in scale and technical complexity. With multiple venues, continuous changeovers and a high level of creative and technology integration, the event required close collaboration across our regional teams and local partners in Thailand.\u201d<\/p><\/blockquote>\n<p>He added,<\/p>\n<blockquote><p>\u201cEvents like this highlight the power of incentive travel to showcase destinations, inspire people and create unforgettable experiences. Bangkok provided an incredible backdrop, and we were proud to help bring Amway\u2019s vision to life through world-class production, technology and creative design.\u201d<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-149.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-149-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-149.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div 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alt=\"\u5728\u660f\u6697\u7684\u5ba4\u5185\u573a\u5730\u4e2d\uff0c\u8bb8\u591a\u4eba\u5750\u5728\u684c\u8fb9\u89c2\u770b\u821e\u53f0\u8868\u6f14\uff0c\u660e\u4eae\u7684\u805a\u5149\u706f\u3001\u4e94\u989c\u516d\u8272\u7684\u706f\u5149\u548c\u6fc0\u5149\u675f\u8425\u9020\u51fa\u70ed\u95f9\u7684\u6c14\u6c1b\u3002\u5b89\u5229\uff08\u4e2d\u56fd\uff09\u5956\u52b1\u76db\u5178 \"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-1102.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-1102-1200x799.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-1102.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-705.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-705-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/04\/Amway-China-07.03.2026-705.jpg\" loading=\"lazy\" alt=\"A vibrant stage performance under blue and purple lights dazzles at the Amway China Incentive Spectacular Bangkok, featuring dancers in white costumes, an ornate backdrop, and a sparkling digital display before a seated audience.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" 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class=\"title  title--xs \">\u5b89\u53ef\u4e9a\u592a\u516c\u53f8\u4efb\u547d Jack Illeperuma \u4e3a\u7ef4\u591a\u5229\u4e9a\u5dde\u3001\u897f\u6fb3\u5927\u5229\u4e9a\u5dde\u3001\u5357\u6fb3\u5927\u5229\u4e9a\u5dde\u548c\u5854\u65af\u9a6c\u5c3c\u4e9a\u5dde\u533a\u57df\u603b\u7ecf\u7406<\/h3> <span class=\"btn btn--link\"> <span class=\"btn__text\">\u67e5\u770b <\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc id=\"svgDesc\">arrow right icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.2859 7.29993C12.6726 6.90556 13.3057 6.89929 13.7001 7.28593L17.7001 11.2075C17.8919 11.3956 18 11.6529 18 11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 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<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":24452,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-24448","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Encore Delivers Landmark Amway China incentive spectacular in Bangkok | Encore\u00ae<\/title>\n<meta name=\"description\" content=\"Encore Event Technologies delivers landmark Amway China incentive spectacular in Bangkok, welcoming 12,000 delegates across 23-day multi-event production.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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