{"id":22610,"date":"2025-12-02T19:00:00","date_gmt":"2025-12-02T19:00:00","guid":{"rendered":"https:\/\/www.encore-apac.com\/?post_type=newsroom&#038;p=22610"},"modified":"2026-04-15T13:20:17","modified_gmt":"2026-04-15T13:20:17","slug":"encore-announces-acquisition-of-first-a-leading-global-brand-experience-agency","status":"publish","type":"newsroom","link":"https:\/\/www.encore-apac.com\/th\/about\/newsroom\/encore-announces-acquisition-of-first-a-leading-global-brand-experience-agency\/","title":{"rendered":"Encore Announces Acquisition of FIRST, a Leading Global Brand Experience Agency"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-apac.com\/th\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">\u0e2b\u0e19\u0e49\u0e32\u0e41\u0e23\u0e01 <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Encore Announces Acquisition of FIRST, a Leading Global Brand Experience Agency<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom news-subhead\" > <div class=\"single-resource-hero\" id=\"block_40af907b3177fe49d7a2c9bbcaf0eb01\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Encore Announces Acquisition of FIRST, a Leading Global Brand Experience Agency<\/h1>  <div class=\"text\" data-pinnable><p>Transaction Expands Encore&#8217;s In-Venue Event Services<\/p>\n<\/div>   <\/div><\/div><div class=\"col-12\"> <\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>Encore, a global leader in event production and technology, today announced the acquisition of FIRST, a global leader in event marketing and brand experiences. The acquisition expands Encore\u2019s global network and continues its mission to best serve customers on their event journey by delivering a full range of events and solutions across any location.<\/p>\n<p>With nearly 15 years of expertise in outsourced delivery models and a 30-year legacy in the industry, FIRST has a proven track record of managing dedicated teams that elevate B2B event programs worldwide. With offices in New York, London and Singapore, FIRST combines global reach with local expertise to deliver innovative, scalable solutions for corporate campuses and project-based event planning and production, supporting more than 15,000 events annually.<\/p>\n<p>\u201cThe FIRST embedded corporate campus team model and strong customer relationships across technology, financial and professional services are a complement to Encore\u2019s global event production capabilities,\u201d said Ben Erwin, President and CEO of Encore. \u201cTogether, with their talented team of senior leaders and industry experts, we\u2019ll deliver even more value to customers \u2014 on-site, off-site, and anywhere events are held.\u201d<\/p>\n<p>This strategic combination further enhances Encore\u2019s ability to serve customers across key global markets. By blending Encore\u2019s global footprint with the FIRST embedded on-campus model, the combined organization will be able to serve customers in more innovative ways across North America, EMEA, and APAC.<\/p>\n<p>\u201cWe\u2019re thrilled to join Encore and bring our embedded solutions model and full-service agency expertise to an even broader customer base,\u201d said Maureen Ryan Fable, CEO of FIRST. \u201cOur team\u2019s ability to integrate seamlessly into a customer\u2019s culture ensures every event feels authentic to each organization\u2019s brand. Combined with Encore\u2019s global reach and resources, we are poised to continue delivering exceptional experiences, through both embedded teams and project-based event design and delivery, for our partners to make sure their visions shine.\u201d<\/p>\n<p><strong>About Encore<\/strong><br \/>\nEncore is a global leader in event production, supporting meeting and event professionals with event technology, production, tradeshow and exhibition services. With unmatched capabilities, a hospitality mindset and award-winning customer service, Encore is the trusted partner for more than 2,200 premier hotels and venues worldwide, serving thousands of customers and interacting with 25 million people annually. Encore is one of the 2025 Fortune 100 Best Companies to Work For\u00ae and has been a certified Great Place To Work\u2122 for four years running, a recognition that highlights the company\u2019s continual investments in its talented workforce as the key to unlocking event customers\u2019 greatest successes. The company is headquartered in Schiller Park, Illinois, and operates in 21 countries across North America, Europe, the Middle East, Australia, and Asia Pacific. Learn more at <a href=\"https:\/\/www.encoreglobal.com\/\">encoreglobal.com<\/a> and connect with Encore on <a href=\"https:\/\/www.linkedin.com\/company\/encoreglobal\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/p>\n<p><strong>About FIRST<\/strong><br \/>\nFIRST is a leading global brand experience agency providing content, creative, digital technology, management and delivery and data and insights. Operating as a full-service agency partner or as embedded specialist talent, FIRST brings brands and people together through creative, connected experiences. FIRST is headquartered in New York City and operates across North America, Europe, and Asia Pacific with more than 800 team members. FIRST works with clients across industries including financial services, technology, media, aerospace, healthcare and the professional services sector. Learn more at <a href=\"https:\/\/firstagency.com\/\" target=\"_blank\" rel=\"noopener\">firstagency.com<\/a> and connect with FIRST on LinkedIn.<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"custom-html-container\"><style>\r\n\r\n.news-subhead .text {\r\nmargin: 0px 5%;\r\n}\r\n<\/style><\/div> <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-22610","newsroom","type-newsroom","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Encore Announces Acquisition of FIRST, a Leading Global Brand Experience Agency | Encore\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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