{"id":12725,"date":"2025-01-08T19:12:00","date_gmt":"2025-01-08T19:12:00","guid":{"rendered":"https:\/\/encoreapac.wpenginepowered.com\/about\/newsroom\/2024-outlook-research-insights-driving-the-events-industry\/"},"modified":"2025-09-27T19:50:08","modified_gmt":"2025-09-27T19:50:08","slug":"2024-outlook-research-insights-driving-the-events-industry","status":"publish","type":"newsroom","link":"https:\/\/www.encore-apac.com\/ko\/about\/newsroom\/2024-outlook-research-insights-driving-the-events-industry\/","title":{"rendered":"2024 Outlook : \uc774\ubca4\ud2b8 \uc0b0\uc5c5\uc744 \uc8fc\ub3c4\ud558\ub294 \uc5f0\uad6c \ubc0f \ud1b5\ucc30\ub825"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-apac.com\/ko\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">\ud648 <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>2024 Outlook : \uc774\ubca4\ud2b8 \uc0b0\uc5c5\uc744 \uc8fc\ub3c4\ud558\ub294 \uc5f0\uad6c \ubc0f \ud1b5\ucc30\ub825<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"single-resource-hero\" id=\"block_0ac2c1fb5f6ccea4d2b6acd6475b4111\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>2024 Outlook : \uc774\ubca4\ud2b8 \uc0b0\uc5c5\uc744 \uc8fc\ub3c4\ud558\ub294 \uc5f0\uad6c \ubc0f \ud1b5\ucc30\ub825<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">1\uc6d4 08, 2025 <\/span> <div class=\"text\" data-pinnable><div>\n<p style=\"text-align: left;\"><strong>2024 \ub144 1 \uc6d4 8 \uc77c \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc0cc\ub514\uc5d0\uace0\u00a0<\/strong>&#8211; PCMA \uc18c\uc9d1 \ub9ac\ub354 2024\uc5d0\uc11c LIVE LIVE\uc5d0\uc11c LIVE LIVE\uc5d0\uc11c LIVE LIVE\uc5d0\uc11c LIVE\uc5d0\uc11c LIVE FRE PCMA \uc18c\uc9d1 \ub9ac\ub354 2024\uc5d0\uc11c Encore\ub294 \ud68c\uc758 \uc804\ubb38\uac00\uac00 \uc54c\uc544\uc57c \ud560 \uc8fc\uc694 \uc5f0\uad6c \ud1b5\ucc30\ub825\uc744 \uacf5\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul style=\"text-align: left;\">\n<li>2024 \ub144\uc758 \uc774\ubca4\ud2b8 \uc131\uc7a5\uc5d0 \ub300\ud55c \ud638\ud154\uc758 \uae30\ub300<\/li>\n<li>\uc62c\ud574\uc758 \uc608\uc0b0\uc744 \uc870\uc815\ud558\ub294 \uc804\ubb38\uac00\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ub300\uc870 \ud558\ub294\uac00<\/li>\n<li>\ud68c\uc758 \uc804\ubb38\uac00\uac00 \uc870\uc9c1\uc5d0 \ub300\ud55c \uc774\ubca4\ud2b8\uc758 \uc601\ud5a5 \uce21\uc815\uc5d0 \ub300\ud574 \uc0dd\uac01\ud558\ub294 \ubc29\ubc95<\/li>\n<li>\uc5c5\uacc4\uac00 &#8220;\ubab0\uc785 \ud615&#8221;\ubc0f &#8220;\ucc38\uc5ec&#8221;\uc774\ubca4\ud2b8\ub97c \uc815\uc758\ud558\ub294 \ubc29\ubc95<\/li>\n<\/ul>\n<p style=\"text-align: left;\">\ub610\ud55c Encore\ub294 \uc774\ubca4\ud2b8 \uc5c5\uacc4\uac00 \uc774\ubca4\ud2b8 \uc804\ubb38\uac00\uc758 \ubcc0\ud654\ud558\ub294 \uae30\ub300\uc5d0 \uc801\uc751\ud558\uc5ec \uc774\ubca4\ud2b8 \uc601\ud5a5\uc744 \ub192\uc774\uae30 \uc704\ud574 \uc5b4\ub5bb\uac8c \uc774\ubca4\ud2b8 \uc601\ud5a5\uc744 \ubcf4\uc7a5 \ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \ub3c5\uc810 \uc5f0\uad6c\uc5d0\uc11c \ub3c5\uc810\uc801 \uc778 \uc5f0\uad6c\uc758 \uc120\ud0dd \ud1b5\ucc30\ub825\uc744 \uacf5\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>Ben Erwin\uacfc\uc758 \uc778\ud130\ubdf0 \uae30\ud68c :<\/h3>\n<div>\n<ul>\n<li>\ub9ac\ub354\uc2ed \ud559\uc2b5 : \ud30c\ud2b8\ub108\uc2ed\u00a0<a href=\"https:\/\/www.greatplacetowork.com\/\">\uc77c\ud558\uae30 \uc88b\uc740 \uacf3 \u2122<\/a><\/li>\n<li>\uc778\ub825 \uc804\ub7b5 : \ud37c\ud305 \ubaa9\uc801\uc744 \ud1b5\ud55c \uc131\uc7a5\uacfc \uc774\uc57c\uae30 \uc55e\uc5d0\uc11c 12,000 \uba85 \uc774\uc0c1\uc758 \ud300\uc6d0<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>\uc608\uc0b0 \uc804\ub9dd : \ub300\ubd80\ubd84\uc758 \uc870\uc9c1\uc5d0\uc11c\ub294 \uc0c1\ud669\uc774 \uc88b\uc544 \ubcf4\uc785\ub2c8\ub2e4<\/h3>\n<div>\n<ul>\n<li>\ud611\ud68c \ud50c\ub798\ub108\uc758 \uacbd\uc6b0, 44%\ub294 \uc804\ub144 \ub300\ube44 \uc608\uc0b0 \uc99d\uac00\ub97c \uae30\ub300\ud558\ub294 \ubc18\uba74, 44%\ub294 \ud3c9\ud3c9\ud558\uac8c \uc720\uc9c0 \ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uace0 12%\ub294 \ub2e8\uc9c0 \uac10\uc18c \ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uae30\uc5c5 \ubc0f \uc81c 3 \uc790 \ud50c\ub798\ub108\ub294 \ud611\ud68c \ud50c\ub798\ub108\ubcf4\ub2e4 \ub2e4\ub978 \uc608\uc0b0 \ud56d\ubaa9\uc5d0 \ub300\ud55c AV \uc9c0\ucd9c\uc744 \uc904\uc77c \uac00\ub2a5\uc131\uc774 \uc801\uc2b5\ub2c8\ub2e4.\n<ol>\n<li>\uc18c\ud488<\/li>\n<li>\uc624\ub77d<\/li>\n<li>\uc624\ud504 \uc0ac\uc774\ud2b8 \uc774\ubca4\ud2b8<\/li>\n<li>\uc2e4\ub0b4 AV \uae30\uc220<\/li>\n<li>\uc74c\uc2dd\uacfc \uc74c\ub8cc<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>\uadf8\ub4e4\uc740 AV \uae30\uc220\/\uc0dd\uc0b0 \uc9c0\ucd9c\uc744 \uc815\ub2f9\ud654\ud558\ub294 \ub370 \uac00\uc7a5 \uc720\uc6a9\ud55c \ub3c4\uad6c\ub85c ROI \ub370\uc774\ud130\ub97c \ud604\uc7a5\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p>Encore\uc758 SVP \uc778 Annette Moody\ub294\u201c\ud2b9\uc815 \ud22c\uc790\uc758 \uac00\uce58\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0\uc788\uc744 \ub54c \uc6b0\ub9ac\ub294 \uc194\ub8e8\uc158 \ubc0f \uc774\ubca4\ud2b8 \uc124\uacc4\uc5d0\uc11c \ubaa8\ub4e0 \uace0\uac1d\uacfc \ud611\ub825\ud558\uc5ec \uc774\ub7ec\ud55c \uc120\ud0dd\uc744 \uc870\uc9c1\uc758 \uc774\ubca4\ud2b8 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \uc870\uc815\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>\ud68c\uc758 \uacc4\ud68d\uac00\ub294 \ubab0\uc785 \ud615 \ubc0f \ub9e4\ub825\uc744 \uc5b4\ub5bb\uac8c \uc815\uc758\ud569\ub2c8\uae4c? \ud575\uc2ec \uae30\uc220\uc740 \ud070 \uc5ed\ud560\uc744\ud569\ub2c8\ub2e4<\/h3>\n<div>\n<p>Encore\uc758 \ub3c5\uc810\uc801 \uc5f0\uad6c\uc5d0\uc11c \ubab0\uc785 \ud615 \uae30\uc220\uc5d0 \ub300\ud55c \uc8fc\uc694 \ud1b5\ucc30\ub825\uc740 \uc62c\ud574 \uacc4\ud68d\uc790\uc758 \uc8fc\uc694 \uc6b0\uc120 \uc21c\uc704\uc785\ub2c8\ub2e4. \uc815\uc11c\uc801 \uc5f0\uacb0, \uc5f4\uc815, \ud611\uc5c5 \ubc0f \uc801\uadf9\uc801\uc778 \ucc38\uc5ec\ub97c \ucd09\uc9c4\ud558\ub294 \uc694\uc18c\ub294 \uc9d1\uc911\ub825\uc744 \ub192\uc774\uace0 \uc9d1\uc911\ub825\uc744 \ub192\uc774\uba70 \uc774\ubca4\ud2b8\ub85c\ubd80\ud130 \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubab0\uc785 \ud615 \uae30\uc220\uacfc \uc601\ud5a5\ub825\uc788\ub294 \ucee8\ud150\uce20 \uad6c\ub3d9 \ucc38\uc5ec\ub294 \uc870\uc9c1\uc5d0 \uac00\uce58\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud50c\ub798\ub108\uc758 93%\uac00 \ubab0\uc785 \ud615 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucc38\uc11d\uc790\ub97c \ucc38\uc5ec\uc2dc\ud0ac \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4<\/li>\n<li>\ud50c\ub798\ub108\uc758 85%\uac00 \ubab0\uc785 \uacbd\ud5d8\uc774 \ub354 \ud070 \ucc38\uc11d\uc790 \ucc38\uc5ec\ub97c \ucd09\uc9c4\ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n<li>83%\ub294 \ubab0\uc785\uac10\uc788\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uae30\uc220\uc774 \uc774\ubca4\ud2b8 ROI\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ucd5c\uace0\uc758 \uae30\uc220 \ubc0f \uc0dd\uc0b0 \uc694\uc18c\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc744 \ubc1b\uc73c\uba74 \ud50c\ub798\ub108\uac00 \ub9e4\ub825\uc801\uc778 \ud658\uacbd\uc744 \uc870\uc131\ud558\ub294 \ub370 \uac00\uc7a5 \ub9ce\uc740 \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \uacf5\uc720 \ud55c \ub0b4\uc6a9\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ubb34\ub300 \uc870\uba85, \uace0\ubcf4, LED \uc5c5\ub77c\uc774\ud2b8\ub97c \ud3ec\ud568\ud55c \uae30\ubcf8 \uc870\uba85 \uc694\uc18c &#8211; 61%<\/li>\n<li>LED \ubcbd, \ubaa8\ub2c8\ud130 \ub610\ub294 \ud1a0\ud15c &#8211; 52%<\/li>\n<li>\uacbd\uce58 \uc88b\uc740 \uc7a5\uc2dd &#8211; 50%<\/li>\n<li>\ubc30\uacbd \uc74c\uc545, \ucc0c\ub974\uae30 \ub610\ub294 \uc74c\ud5a5 \ud6a8\uacfc &#8211; 48%<\/li>\n<\/ul>\n<p>\ud611\ud68c \ud50c\ub798\ub108\ub294 \uae30\ubcf8 \uc870\uba85, \uc74c\uc545, \ub3c5\ud2b9\ud55c \uacbd\uce58 \ubc0f \uc5c5\uadf8\ub808\uc774\ub4dc \ub41c \uc624\ub514\uc624\/\ub9c8\uc774\ud06c\ub97c\ubcf4\ub2e4 \ub9e4\ub825\uc801\uc778 \ud658\uacbd\uc744\uc704\ud55c \ucd5c\uace0\uc758 \uc120\ud0dd\uc73c\ub85c \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/p>\n<p>\u201c\uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc740 \uac04\ub2e8\ud55c \uc0dd\uc0b0 \ucd94\uac00\uac00 \uc774\ubca4\ud2b8 \ud658\uacbd\uc744 \uadf9\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc77c\ubd80\ub294 \ubab0\uc785 \ud615\uc774\uac70\ub098 \ub9e4\ub825\uc801\uc778 \uc774\ubca4\ud2b8\uac00 \ucd5c\ucca8\ub2e8 \uae30\uc220 \ud601\uc2e0 \ub9cc \ud544\uc694\ud558\uac70\ub098 \uac00\uc7a5 \ud070 \uc608\uc0b0 \ub9cc \ud544\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. &#8220;\uc62c\ud574 Encore\uc758 \ucd08\uc810\uc740 \uae30\uc220 \uc120\ud0dd\uc744 \ud1b5\ud574\ubcf4\ub2e4 \uc758\ubbf8 \uc788\uace0 \uc601\ud5a5\ub825\uc788\ub294 \uc774\ubca4\ud2b8\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \ubbf8\uc158\uc5d0\uc11c \ud68c\uc758 \uc804\ubb38\uac00\ub97c \uc9c0\uc6d0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>Annette Moody\uc640\uc758 \uc778\ud130\ubdf0 \uae30\ud68c :<\/h3>\n<div>\n<ul>\n<li>\uc774\ubca4\ud2b8 \uae30\uc220\uc758 \uac00\uce58 \uc81c\uc548<\/li>\n<li>\uc774\ubca4\ud2b8 \uae30\uc220 \ube44\uc6a9\uc5d0 \ub300\ud55c \uad50\uc721 : \uc774\ubca4\ud2b8 \uae30\uc220, \uc778\ud130\ub137, \ub9ac\uae45 \ubc0f \uc804\ub825 \uc720\ud1b5\uc744\uc704\ud55c \uc5ed\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378, \uac00\uaca9 \ubc0f \uac00\uaca9 \uad6c\uc870\uc758 \ub0b4\uc6a9<\/li>\n<li>\uc608\uc0b0\uc774 \ubd80\uc871\ud55c \uc608\uc0b0 \ud301 \ubc0f \uc194\ub8e8\uc158<\/li>\n<li>\uc774\ubca4\ud2b8\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218\uc788\ub294 \uc0c8\ub86d\uace0 \uc0c8\ub86d\uc9c0 \uc54a\uc740 \uae30\uc220<\/li>\n<li>\uc18c\uaddc\ubaa8 \ud68c\uc758\ub97c\uc704\ud55c \ubab0\uc785 \ud615 \ubc0f \ub9e4\ub825\uc801\uc778 \uacbd\ud5d8 \uc2a4\ucf00\uc77c\ub9c1 \ud070 \ud589\uc0ac\ub85c<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>\ub354 \ub9ce\uc740 \ud611\ud68c \ud50c\ub798\ub108\ub294 \ud68c\uc0ac\uc5d0 \ube44\ud574 ROE\ub97c \uce21\uc815\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n<div>\n<ul>\n<li>3 \uac1c\uc758 \uc774\ubca4\ud2b8 \ud50c\ub798\ub108 \uc911 2 \uba85\uc740 ROI\ub97c \uce21\uc815\ud558\ub294 \uc784\ubb34\ub97c \ub9e1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ud50c\ub798\ub108\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 ROE\ub97c \uce21\uc815\ud574\uc57c\ud569\ub2c8\ub2e4 (\uacbd\ud5d8 \ubc18\ud488)<\/li>\n<li>\ub354 \ub9ce\uc740 \ud611\ud68c \ud50c\ub798\ub108\ub294 \ud68c\uc0ac\uc640 3\uc5d0 \ube44\ud574 ROE\ub97c \uce21\uc815\ud558\ub294 \uc784\ubb34\ub97c \ub9e1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<sup>Rd<\/sup>\u00a0\ud30c\ud2f0 \uc0c1\ub300<\/li>\n<\/ul>\n<p>\uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c \uc2ec\uce35\uc801 \uc778 \uc751\ub2f5\uc744 \ud55c \ub300\ubd80\ubd84\uc758 \ud611\ud68c \ud50c\ub798\ub108\ub294 \uc8fc\ub85c \ucc38\uc11d\uc790 \ud53c\ub4dc\ubc31\uacfc \uc774\ubca4\ud2b8 \uc778\uc2dd\uc744 \uce21\uc815\ud558\uace0 \uc788\ub2e4\uace0\ubcf4\uace0\ud588\uc9c0\ub9cc, \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc740 \ubc29\ubb38 \ud398\uc774\uc9c0 \ud074\ub9ad, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud074\ub9ad, \ubcf5\uadc0 \ucc38\uc11d\uc790 \uc694\uae08 \ubc0f \uc5f0\uc911 \ud6c4\uc6d0 \uc2a4\ud3f0\uc11c \uc27d \uc218\uc775\uacfc \ud568\uaed8 \uad50\uc721 \uc138\uc158\uc758 \uc720\uc9c0\ub97c \uce21\uc815\ud558\uace0 \uc788\ub2e4\uace0 \uc5b8\uae09\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&#8220;\uce21\uc815 \uac00\ub2a5\ud55c \uacb0\uacfc\ub294 \ud56d\uc0c1 \uc131\uacf5\uc801\uc778 \uc774\ubca4\ud2b8\uc5d0 \ub300\ud55c \ubc31\ubcf8\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc131\uc7a5\ud560 \uc218\uc788\ub294 \uc5c5\uacc4\ub85c\uc11c\uc758 \uae30\ud68c\uac00\uc788\ub294 \uacf3\uc740 \uc870\uc9c1\uc801 \uc601\ud5a5\uc744 \ub192\uc774\uae30 \uc704\ud574\ubcf4\ub2e4 \uad6c\uccb4\uc801\uc778 KPI\ub97c \uc2dd\ubcc4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc18c\uc15c \ud504\ub85c\uadf8\ub798\ubc0d\uacfc\uc758 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud559\uc2b5, \uc774\ubca4\ud2b8 \uc790\uccb4\uc5d0 \ub300\ud55c \ub354 \ud070 \uad00\uc2ec\uc744 \ub04c\uace0 \uc788\ub2e4\uba74 \uc804\ubc18\uc801\uc778 \ub9cc\uc871\ub3c4\ub97c \ub118\uc5b4 \uc131\uc7a5\ud558\uace0 \uc774\ud574\ud560 \uc218\uc788\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud560 \uc218\uc788\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c? \ud558\uadf8\ub85c\ube0c.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>Zeitgeist\uc5d0 \uc801\uc751 : 2024 \ub144 \uc774\ud6c4\uc5d0 \ucda9\uaca9\uc744\uc704\ud55c \uc774\ubca4\ud2b8 \uc124\uacc4 \uc774\ubca4\ud2b8\ub97c \uc8fc\ub3c4 \ud560 \ud1b5\ucc30\ub825<\/h3>\n<div>\n<p>\uc774\ubca4\ud2b8 \ucee4\ubba4\ub2c8\ud2f0\uc5d0\uc11c \uc6b0\ub9ac \uc138\uacc4\uac00 \uc804\ub840\uc5c6\ub294 \uc18d\ub3c4\ub85c \ubc14\ub00c\uc5c8\ub358 \ucd5c\uadfc\uc758 \ub9ce\uc740 \ud1a0\ub860\uc774 \uc788\uc73c\uba70, \uc6b0\ub9ac\ub294 \uc601\ud5a5\ub825\uc788\ub294 \uc774\ubca4\ud2b8\ub97c \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc744 \ud601\uc2e0\ud574\uc57c\ud569\ub2c8\ub2e4.\u00a0 \uadf8 \uc804\uc81c\ub294 \uc559\ucf54\ub974\uac00 \uc138\uacc4 \ucd5c\uace0\uc758 \uc5f0\uad6c \ud68c\uc0ac \uc778 \uce78\ud0c0\ub974\uc640 \uc2ec\ub3c4\uc788\ub294 \uc5f0\uad6c\ub97c \uc218\ud589\ud558\uc5ec \uc774\ubca4\ud2b8 \uc18c\uc720\uc790\uac00 \uc9c1\uba74 \ud55c \uc6b0\uc120 \uc21c\uc704\uc640 \uacfc\uc81c\ub97c \ubd84\uc11d\ud558\uae30 \uc704\ud574 \ub178\ub825\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \ubc1c\uacac \ud55c \uac83\uc740 \uc0ac\uac74\uc5d0\uc11c \uc778\uac04\uc758 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uac15\ub825\ud55c \ud1b5\ucc30\ub825\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uacbd\uc81c\ud559\uc790\uc640 \uc778\ub958 \ud559\uc790\uc5d0\uc11c \ubbf8\ub798 \ud559\uc790 \ubc0f CEO\uc5d0 \uc774\ub974\uae30 \uae4c\uc9c0\uc774 \uc5f0\uad6c\ub294 \ubb38\ud654\uc5d0\uc11c \uce21\uc815 \uac00\ub2a5\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uac70\uc2dc\uc801 \ubcc0\ud654\ub97c \ucd94\uc801\ud558\uace0 \uc774\ubca4\ud2b8 \uc0b0\uc5c5\uc758 \uad11\ubc94\uc704\ud55c \ud2b8\ub80c\ub4dc\ub97c \uac80\uc99d\ud569\ub2c8\ub2e4. \uc774 \uc5f0\uad6c\ub294 \uc804\uc138\uacc4 \uc804\ubb38\uac00\ub4e4\uacfc\uc758 &#8216;Streetscape&#8217;\uc778\ud130\ubdf0\uc640 \ud568\uaed8 \uc790\uc2e0\uc758 \ud0dc\ub3c4, \uac00\uce58, \uc6b0\uc120 \uc21c\uc704 \ubc0f \uc694\uad6c\ub97c \uc774\ud574\ud588\uc73c\uba70, \ud68c\uc758 \uc804\ubb38\uac00\uc758 \uc9c1\uc811\uc801\uc778 \uace0\uac1d \ud1b5\ucc30\ub825\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub79c \uc18c\ube44\uc790\uc758 \uae30\ub300\uc5d0\uc11c \uc0ac\uc6a9\uc790 \uc815\uc758 \uac00\ub2a5\ud558\uace0 \uac1c\uc778\ud654 \ub41c \uacbd\ud5d8\uc744 \uac16\uae30 \uc704\ud574 \uc0ac\ud68c \ubcf5\uc9c0\uc640 \ud3ec\uad04\uc131\uc5d0 \ub300\ud55c \uac00\uce58 \uc2dc\uc2a4\ud15c, \uc0ac\ub78c\uacfc \ud589\ub3d9\uc5d0 \ub300\ud55c \uc8fc\uc694 \ud2b8\ub80c\ub4dc, \ud658\uacbd\uc5d0 \ub300\ud55c \uae30\uc220\uacfc \ud0dc\ub3c4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ud1b5\ucc30\ub825\uc744 \ub4b7\ubc1b\uce68\ud569\ub2c8\ub2e4.<\/p>\n<p>Encore\ub294\uc774 \uc791\uc5c5\uc744 \ud65c\uc6a9\ud558\uc5ec \uc5c5\uacc4\uc5d0 \uc5b4\ub5bb\uac8c \uc870\uc5b8\ud558\ub294\uc9c0 \uc870\uc5b8\ud588\uc2b5\ub2c8\ub2e4.\u00a0<em>\uc601\ud5a5\uc744\uc704\ud55c \ub514\uc790\uc778-<\/em>&#8211; \uc774\ubca4\ud2b8 \uacbd\ud5d8\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \uc870\uc9c1\uc5d0 \ub300\ud55c \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uad00\ud589. \uc774 \uc5f0\uad6c\ub294 \ub610\ud55c \uae30\uc220 \uc194\ub8e8\uc158 \ud30c\uc774\ud504 \ub77c\uc778\uc744 \ube44\uc988\ub2c8\uc2a4 \ubb38\ud654\uc758 \ubcc0\ud654\uc5d0 \u200b\u200b\ub9de\ucd94\ub294 \uc81c\ud488 \ub85c\ub4dc\ub9f5\uc744 \uc548\ub0b4\ud569\ub2c8\ub2e4.<\/p>\n<p>Higgins\ub294\u201c\uc0b6\uc758 \ubaa8\ub4e0 \uc601\uc5ed\uc5d0\uc11c \ud0dc\ub3c4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc815\uc758 \ub41c \ud1b5\ucc30\ub825 \uc911 \ud558\ub098\ub294 \uc804 \uc138\uacc4 \uc131\uc778\uc758 69%\uac00\u201c\uc778\uac04\uc131\u201d\uc744 \ubbff\ub294\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.\u201c\uc2e4\uc81c \uc0ac\ub78c\ub4e4\uacfc \uc5f0\uacb0\ud558\uae30 \uc704\ud574 \ucd94\uad6c\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud55c \uac1c\uc778\uc801 \uac00\uce58\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ubbf8\ub798\ub97c \ud1b5\ud574 \uc5f0\uacb0\uc744 \uc804\ub2ec\ud558\uace0 \uc778\ub958\ub97c \uc778\uc815\ud558\ub294 \ubc29\ubc95\uc774 \ubbf8\ub798\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc544\ub798\ub294 \uc5f0\uad6c\uc758 \uba87 \uac00\uc9c0 \ud575\uc2ec \uc6d0\uce59\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>\ud1b5\ucc30\ub825 #1 : \ube44\uc988\ub2c8\uc2a4 \uc804\ubb38\uac00\ub4e4\uc740 \uc774\ubca4\ud2b8\uac00 \uc790\uc2e0, \uc870\uc9c1, \uc9c0\uc5ed \uc0ac\ud68c \ubc0f \uc0ac\ud68c\uc5d0 \ub300\ud55c \uac00\uce58\uc758 \ud3ed \ub113\uc740 \uac00\uce58\uc5d0 \uad00\uc2ec\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n<div>\n<p><strong>\uc804\ub7b5\uc801 \ubca0\ud305 :\u00a0<\/strong>&#8220;\uc6b0\ub9ac\uc758 \uc9d1\ub2e8\uc801 \uc778\ub958 \uac10\uac01 \uc99d\uac00\uac00 \ud604\uc7ac \uc6b0\ub9ac\uac00 \uc138\uc0c1\uc744 \uacbd\ud5d8\ud558\ub294 \ubc29\uc2dd\uc758 \ub9ce\uc740 \ubd80\ubd84\uc744 \ucd94\uc9c4\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc9c1\uc811 \ud589\uc0ac\uac00 \uc5c5\uacc4\uc758 \uc6b4\uc804\uc790\uac00 \ub420 \uac83\uc774\ub77c\ub294 \uac83\uc740 \uacb0\ucf54 \uc26c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uac00\uae4c\uc6b4 \uc2dc\uc77c \ub0b4\uc5d0 \uae30\uc220\uc774 \uc9c4\ud589\ub418\ub294 \uacf3\uc740 \uc774\ubca4\ud2b8 \uce98\ub9b0\ub354\uc758 \uc804\uccb4 \uc218\uba85\uc8fc\uae30\uc5d0\uc11c \ucee4\ubba4\ub2c8\ud2f0\uac00 \uc5b4\ub5bb\uac8c \uad50\uc721, \ub178\ucd9c \ubc0f \uc5f0\uacb0\uc744 \uc81c\uacf5\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\ubbff\ub294 \uc774\uc720 :<\/strong><\/p>\n<ul>\n<li>\uc804 \uc138\uacc4 \uc131\uc778\uc758 74%\uac00 \uae30\uc5c5\uc774 \uc0ac\ud68c\ub97c \uacf5\uc815\ud558\uac8c \ub9cc\ub4dc\ub294 \ucc45\uc784\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n<li>39%\ub294\u2018\uae30\uc5b5\uc5d0 \ub0a8\ub294\u2019\uac00 \uc774\ubca4\ud2b8\uc758 \ub450 \ubc88\uc9f8\ub85c \uc911\uc694\ud55c \uc6b0\uc120 \uc21c\uc704\ub77c\uace0\ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>\ud1b5\ucc30\ub825 #2 : \uc774\ubca4\ud2b8\uc758 \uc18c\uc18d\uacfc \ud3ec\uad04 \uc131\uc740 \ud611\uc0c1 \ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/h3>\n<div>\n<p><strong>\uc804\ub7b5\uc801 \ubca0\ud305 :\u00a0<\/strong>\u201c\uc774\ubca4\ud2b8 \ud50c\ub798\ub108\ub294 \uc774\ubca4\ud2b8\uc5d0\uc11c \ub2e4\uc591\uc131, \ud615\ud3c9\uc131, \ud3ec\uc6a9\uc131 \ubc0f \uc811\uadfc\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \uc2b5\uad00\uacfc \uc77c\uc0c1\uc744 \ube60\ub974\uac8c \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud6c4\uc5d0 \uc0dd\uac01\uc774 \uc544\ub2cc \uc870\uc9c1\uc758 \uc9c4\uc785\u201d\uc774\ub77c\uace0 Higgins\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ubbff\ub294 \uc774\uc720 :<\/strong><\/p>\n<ul>\n<li>\uc804 \uc138\uacc4 \uc131\uc778\uc758 52%\uac00 \uc18c\uc18d\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uba70, \uc7a5\uc18c \ub098 \uadf8\ub8f9\uc758 \uc77c\ubd80\ub77c\ub294 \ub290\ub08c\uc740 \ub9e4\uc6b0 \ub610\ub294 \ub9e4\uc6b0 \uc911\uc694\ud55c \uac1c\uc778\uc801\uc778 \uac00\uce58\uc785\ub2c8\ub2e4.<\/li>\n<li>\uc804 \uc138\uacc4 \uc131\uc778\uc758 32%\uac00\u201c\ub2e4\ub978 \uc0ac\ub78c\uacfc \uc5f0\uacb0\ud558\ub294 \uac83\uc774\u201d\uc774\ubca4\ud2b8\uc758 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>\ud1b5\ucc30\ub825 #3 : \uc804\ubb38\uac00\ub294 \uc9c1\uc7a5 \ubc0f \uc774\ubca4\ud2b8\uc5d0 \ucc38\uc11d\ud558\ub294 \ubc29\ubc95\uacfc \uc815\ubcf4 \ubc0f \ub124\ud2b8\uc6cc\ud06c\ub97c \uc18c\ube44\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc720\uc5f0\uc131\uc744 \uacc4\uc18d \uc694\uad6c\ud569\ub2c8\ub2e4.<\/h3>\n<div>\n<p><strong>\uc804\ub7b5\uc801 \ubca0\ud305 :\u00a0<\/strong>Higgins\ub294\u201c\uc778\uc0dd\uc758 \ub9ce\uc740 \uce21\uba74\uc5d0\uc11c \uc77c\ub300\uc77c\uc5d0 \ub9de\ub294 \uc2dc\ub300\ub294 \uc0ac\ub77c\uc84c\uc2b5\ub2c8\ub2e4. \u201c\ud504\ub85c\uadf8\ub7a8, \uacf5\uac04 \ubc0f \uc774\ubca4\ud2b8\ub97c \uc124\uacc4\ud558\uae30\uc704\ud55c \uacf5\uac04\uacfc \uc2dc\uac04\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucc3d\uc758\ub825\uc744 \ubc1c\ud718\ud558\ub294 \ud589\uc0ac\uc758 \uacbd\uc6b0<\/p>\n<p>\uac1d\uad00\uc2dd \uc635\uc158\uacfc \uacbd\ud5d8\uc744 \ud1b5\uc81c \ud560 \uc218\uc788\ub294 \ud798\uc744 \uac00\uc9c4 \ucc38\uc11d\uc790\ub97c \uc720\uce58\ud558\ub294 \ub9c8\ucf00\ud305. \ubaa8\ub4e0 \uc774\ubca4\ud2b8\uc5d0\uc11c \uacbd\ud5d8 \uac1c\uc778\ud654\ub97c \ud65c\uc6a9\ud558\uba74 \ud130\uce58 \ud3ec\uc778\ud2b8\uac00 \uc0c1\ucda9\ub418\ub294 \ucc38\uc11d\uc790\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ub300\ud55c \uc774\ubca4\ud2b8 \ud0c4\ub825\uc131\uc774 \uc0dd\uae38 \uac83\uc785\ub2c8\ub2e4.\u201d<\/p>\n<p><strong>\ubbff\ub294 \uc774\uc720 :<\/strong><\/p>\n<ul>\n<li>\uc804 \uc138\uacc4 \uc131\uc778\uc758 32%\uac00\u201c\ub2e4\ub978 \uc0ac\ub78c\uacfc \uc5f0\uacb0\ud558\ub294 \uac83\uc774\u201d\uc774\ubca4\ud2b8\uc758 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>Tara Higgins\uc640\uc758 \uc778\ud130\ubdf0 \uae30\ud68c :<\/h3>\n<div>\n<ul>\n<li>\uc774\ubca4\ud2b8\uc758 \ube44\uc988\ub2c8\uc2a4 \ubc0f \ubb38\ud654\uc801 \ubcc0\ud654 \uc8fc\ub3c4 \ubcc0\ud654<\/li>\n<li>\uc804\ub7b5\uc758 \uc911\uc694\uc131\uacfc \uc601\ud5a5\uc5d0 \ub300\ud55c \uc124\uacc4<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<h3 style=\"text-align: left;\">Encore\uc5d0 \ub300\ud574<\/h3>\n<div>\n<p style=\"text-align: left;\">Encore\ub294 \uc870\uc9c1\uc744 \ucc38\uc5ec\uc2dc\ud0a4\uace0 \ubcc0\ud654\uc2dc\ud0a4\ub294 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uacbd\ud5d8\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. \uc9c1\uc811, \ud558\uc774\ube0c\ub9ac\ub4dc \ubc0f \uac00\uc0c1 \uc774\ubca4\ud2b8\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\ub85c\uc11c \ud601\uc2e0\uac00 \ubc0f \uc804\ubb38\uac00\uc758 Encore \ud300\uc740 \uc2e4\uc81c \uacb0\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: left;\">\uc774\ubca4\ud2b8 \uc804\ub7b5, \ub514\uc790\uc778, \uae30\uc220, \uc0dd\uc0b0 \ubc0f \ub514\uc9c0\ud138 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574. Encore\ub294 \ubd81\ubbf8, \uc720\ub7fd, \uc911\ub3d9, \ud638\uc8fc \ubc0f \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc804\uc5ed\uc758 20 \uac1c \uc774\uc0c1\uc758 \uad6d\uac00\uc5d0\uc11c \uc6b4\uc601\ub429\ub2c8\ub2e4. \uadf8\uac83\uc740\uc785\ub2c8\ub2e4<\/p>\n<p style=\"text-align: left;\">\uc804 \uc138\uacc4 2,100 \uac1c \uc774\uc0c1\uc758 \ud504\ub9ac\ubbf8\uc5b4 \ud638\ud154 \ubc0f \uc7a5\uc18c\ub97c\uc704\ud55c \uc2e0\ub8b0\ud560 \uc218\uc788\ub294 \ud30c\ud2b8\ub108. \uc774 \ud68c\uc0ac\ub294 \uc2dc\uce74\uace0 \uba54\ud2b8\ub85c \uc9c0\uc5ed\uc758 \uc77c\ub9ac\ub178\uc774 \uc8fc \uc274\ub7ec \ud30c\ud06c\uc5d0 \ubcf8\uc0ac\ub97c\ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>   <\/div><\/div><div class=\"col-12\"> <\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--sm\" data-pinnable>Interview opportunities with Ben Erwin:<\/h3>  <div class=\"text\" data-pinnable><ul>\n<li>Leadership learnings: Partnering with\u00a0<a href=\"https:\/\/www.greatplacetowork.com\/\">Great Place to Work \u2122<\/a><\/li>\n<li>Workforce strategies: Growth through putting purpose and our 12,000+ team members at the front of our story<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Budget Outlook: Things Look Good for Most Organizations<\/h3>  <div class=\"text\" data-pinnable><ul>\n<li>For association planners, 44% expect a budget increase year over year, while 44% expect to remain flat and just 12% expect a decrease.Corporate and third-party planners report they are less likely than association planners to cut their AV spending over other budget items.Planners rank these areas as the most difficult investments to justify to stakeholders:\n<ol>\n<li>Props<\/li>\n<li>Entertainment<\/li>\n<li>Offsite events<\/li>\n<li>In-room AV technology<\/li>\n<li>Food and beverage<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>They site ROI data as the most helpful tool to justify AV technology\/production spend.<\/p>\n<p>\u201cWhen challenged with demonstrating the value of certain investments we aim to work with all customers up front in the solution and event design to align those choices with their organization\u2019s objectives for the event,\u201d said Annette Moody, SVP of Production, Encore.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>How Do Meeting Planners Define Immersive and Engaging? Core Technology Plays a Big Role<\/h3>  <div class=\"text\" data-pinnable><p>Key insights from Encore\u2019s proprietary research point to immersive technology as a key priority for planners this year. Elements that foster emotional connections, enthusiasm, collaboration, and active participation can increase concentration, sharpen focus, and form a lasting impression from the event. Immersive technology and impactful content drive engagement that brings value to the organization.<\/p>\n<ul>\n<li>93% of planners are likely to use immersive technology to engage attendees<\/li>\n<li>85% of planners believe that immersive experiences foster greater attendee engagement<\/li>\n<li>83% think the technology that delivers immersive experiences would enhance their event ROI<\/li>\n<\/ul>\n<p>When asked about the top technology and production elements planners are finding the most value in the creation of engaging environments, here is what they shared.<\/p>\n<ul>\n<li>Basic lighting elements, including stage lighting, GOBOS, LED uplighting \u2013 61%<\/li>\n<li>LED walls, monitors or totems \u2013 52%<\/li>\n<li>Scenic d\u00e9cor \u2013 50%<\/li>\n<li>Background music, stingers or sound effects \u2013 48%<\/li>\n<\/ul>\n<p>Association planners rank basic lighting, music, unique scenic and upgraded audio\/microphones as their top selections for more engaging environments.<\/p>\n<p>\u201cThese insights illustrate that simple production additions can dramatically transform an event environment. While some may think that an immersive or engaging event is something that requires only cutting-edge technology innovations, or only the biggest budgets, there is a wealth of creative possibilities available with the technology readily at our disposal,\u201d said Annette Moody, SVP Production, Encore. \u201cA focus for Encore this year is supporting meeting professionals in their mission to create more meaningful, impactful events with their technology choices.\u201d<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"meadow-harmony\" ><div class=\"container\"><div class=\"shapes style--1 position-left\" style=\"top: -50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"198\" height=\"139\" viewBox=\"0 0 198 139\" fill=\"none\"><path d=\"M95.436 92.7501L72.3226 115.866L95.436 138.982L118.549 115.866L95.436 92.7501Z\" fill=\"#00BFDE\"\/><path d=\"M49.2742 0.750226L-0.000610352 50.0303L49.2743 99.3103L98.5491 50.0303L49.2742 0.750226Z\" fill=\"#1B75BC\"\/><path d=\"M146.992 77.7501L132.434 92.3093L146.992 106.869L161.549 92.3093L146.992 77.7501Z\" fill=\"#A7549F\"\/><path d=\"M132.381 0.749976L106.213 26.9207L132.381 53.0913L158.549 26.9207L132.381 0.749976Z\" fill=\"#00BFDE\"\/><path d=\"M186.635 95.75L175.721 106.665L186.635 117.58L197.549 106.665L186.635 95.75Z\" fill=\"#1B75BC\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--sm\" data-pinnable>Interview opportunities with Annette Moody:<\/h3>  <div class=\"text\" data-pinnable><ul>\n<li>The value proposition for event technology<\/li>\n<li>Education on event technology costs: the history, the business model, the ins and outs of pricing structures for event technology, internet, rigging and power distribution<\/li>\n<li>Budgeting tips and solutions for tight budgets<\/li>\n<li>New and not-so-new tech that can elevate your event<\/li>\n<li>Scaling immersive and engaging experiences for small meetings to large events<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>More Association Planners are Measuring ROE Compared to Their Corporate Counterparts<\/h3>  <div class=\"text\" data-pinnable><ul>\n<li>Two out of 3 event planners are tasked with measuring ROI<\/li>\n<li>Just over half of planners are tasked with measuring ROE (Return on Experience)<\/li>\n<li>More association planners are tasked with measuring ROE, compared to their corporate and 3<sup>rd<\/sup>\u00a0party counterparts<\/li>\n<\/ul>\n<p>While most association planners who gave in-depth responses on the survey reported that they are predominantly measuring attendee feedback and the perception of the event, others noted they are measuring retention from educational sessions, along with landing page clicks, social media clicks, return attendee rates and year-over-year sponsorship revenue.<\/p>\n<p>\u201cMeasurable outcomes have always been the backbone to successful events. Where we have the opportunity as an industry to grow is to identify more specific KPIs for the greater organizational impact. How can we grow beyond overall satisfaction and understand if we\u2019ve made deeper connections with social programming, valuable learnings with content and greater interest in association engagement beyond the event itself? That\u2019s where we\u2019re looking ahead in 2024,\u201d said Tara Higgins, SVP Commercial at Encore and President, Hargrove.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Adapting to the Zeitgeist: Insights That Will Drive Designing Events for Impact in 2024 and Beyond<\/h3>  <div class=\"text\" data-pinnable><p>There\u2019s a lot of recent discussion in the events community that our world has changed at an unprecedented speed, and we need to innovate how we create impactful events.\u00a0 That premise spurred Encore to do in-depth research with the world-leading research firm, Kantar, to analyze the priorities and challenges faced by event owners. What we uncovered were powerful insights into the human experience at events. From economists and anthropologists to futurists and CEOs, the research tracks measurable and sustained macro shifts in culture and validates those broader trends for the events industry. The research culminated with \u2018streetscape\u2019 interviews with professionals around the globe to understand their attitudes, values, priorities, and needs, and it was followed up with direct customer insights from meeting professionals.<\/p>\n<p>From the long-evolving consumer expectation to have a customizable, personalized experience to an increased value system around social well-being and inclusivity, key trends around people and behaviors, as well as technology and attitudes about the environment underpin the insights.<\/p>\n<p>Encore has leveraged this body of work to advise the industry on how to\u00a0<em>design for impact-<\/em>\u2013 the practice of optimizing the event experience to deliver the best outcomes for your organization. The research also guides a product roadmap that aligns our pipeline of technology solutions to the shifts in business culture.<\/p>\n<p>\u201cOne of the defining insights that impacted attitudes in all areas of life was that 69% of global adults believe \u201chumanness\u201d\u2014seeking to connect with real people\u2014is an extremely or very important personal value. How we approach delivering on connections and acknowledging our humanness through events is key to the future,\u201d said Higgins. Below are just a few core principles from the research.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Insight #1: Business professionals are interested in the breadth of value an event has for themselves, their organization, their communities, and society at large.<\/h3>  <div class=\"text\" data-pinnable><p><strong>Strategic Bet:\u00a0<\/strong>\u201cBecause our increased collective sense of humanity is what\u2019s driving so much of how we experience the world right now, it\u2019s a no brainer that in-person events will continue to be the driver for our industry. Where we see the near future going is in how technology fosters community in the full life cycle of an event calendar, delivering increased education, exposure and connection for an organization,\u201d said Higgins, SVP Commercial at Encore.<\/p>\n<p><strong>Reasons to believe:<\/strong><\/p>\n<ul>\n<li>74% of global adults believe businesses have a responsibility to make society fairer<\/li>\n<li>39% report that \u2018being memorable\u2019 is the second most important priority for events<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Insight #2: Belonging and inclusivity at events is non-negotiable.<\/h3>  <div class=\"text\" data-pinnable><p><strong>Strategic Bet:\u00a0<\/strong>\u201cEvent planners are all quickly forming the habits and routine to ensure diversity, equity, inclusivity and accessibility at events\u2014and if you\u2019re not, this is your year to get started. Soon, we see the habits of fostering DEIB-A more broadly becoming second nature, ensuring belonging is the price of<\/p>\n<p>entry for organizations, and not an afterthought,\u201d said Higgins.<\/p>\n<p><strong>Reasons to believe:<\/strong><\/p>\n<ul>\n<li>52% of global adults believe belonging, the feeling of being a part of a place or a group, is an extremely or very important personal value.<\/li>\n<li>32% of global adults believe \u201cconnecting with others\u201d is a top three priority for events, behind \u201cbeing memorable\u201d<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Insight #3: Professionals will continue to demand flexibility in how they attend work and events, as well as how they consume information and network.<\/h3>  <div class=\"text\" data-pinnable><p><strong>Strategic Bet:\u00a0<\/strong>\u201cGone are the days of one-size-fits-all for so many aspects of life,\u201d said Higgins. \u201cFor events that means getting creative with the use of space and time to design programs, spaces and event<\/p>\n<p>marketing that attracts attendees with multiple-choice options and the power to control their experience. Capitalizing on experience personalization at every event touchpoint will also create event resilience against conflicting attendee interests.\u201d<\/p>\n<p><strong>Reasons to believe:<\/strong><\/p>\n<ul>\n<li>32% of global adults believe \u201cconnecting with others\u201d is a top three priority for events, behind \u201cbeing memorable\u201d<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--sm\" data-pinnable>Interview Opportunity with Tara Higgins:<\/h3>  <div class=\"text\" data-pinnable><ul>\n<li>Business and cultural shift driving change in events<\/li>\n<li>The importance of strategy and designing to impact<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--sm\" data-pinnable>About Encore<\/h3>  <div class=\"text\" data-pinnable><p>Encore creates memorable experiences that engage and transform organizations. As the global leader for in-person, hybrid and virtual events, the Encore team of innovators and experts deliver real results<\/p>\n<p>through event strategy, design, technology, production and digital solutions. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. It is the<\/p>\n<p>trusted partner of choice for more than 2,100 premiere hotels and venues worldwide. The company is headquartered in Schiller Park, Ill., within the Chicago metro area.<\/p>\n<p>Media contact:<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"feature-information\" data-locked><div class=\"container container--fluid\"><div class=\"feature-information-container\"><div class=\"feature-information__container\"><div class=\"feature-information__content-left\"><h2 class=\"feature-information__title eyebrow\">Jen Duffy<\/h2> <\/div><div class=\"feature-information__content-right\"><p class=\"feature-information__email text\"> <a href=\"mailto:Jen.Duffy@encoreglobal.com\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">email<\/title><desc id=\"svgDesc\">email icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2 5.25C2 4.69772 2.44772 4.25 3 4.25H21C21.5523 4.25 22 4.69772 22 5.25V18C22 18.4641 21.8156 18.9092 21.4874 19.2374C21.1592 19.5656 20.7141 19.75 20.25 19.75H3.75C3.28587 19.75 2.84075 19.5656 2.51256 19.2374C2.18437 18.9092 2 18.4641 2 18V5.25ZM5.5708 6.25L11.0193 11.2444C11.0325 11.2559 11.0455 11.2679 11.0583 11.2802L12 12.1434L12.9417 11.2802C12.9545 11.2679 12.9675 11.2559 12.9807 11.2444L18.4292 6.25H5.5708ZM20 7.52323L15.116 12.0002L20 16.4772V7.52323ZM18.4288 17.75H5.57123L10.3638 13.3568L11.3243 14.2372C11.7066 14.5876 12.2934 14.5876 12.6757 14.2372L13.6362 13.3568L18.4288 17.75ZM8.88396 12.0002L4 7.52324V16.4772L8.88396 12.0002Z\" fill=\"#1F1646\"><\/path><\/svg> Jen.Duffy@encoreglobal.com<\/a><\/p><p class=\"feature-information__phone text\"> <a href=\"tel:310.923.2712\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">phone<\/title><desc id=\"svgDesc\">phone icon<\/desc><g clip-path=\"url(#clip0 10 5107)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.9091 6.1562C12.9091 5.58477 13.3766 5.11724 13.9481 5.11724H18.4571L17.1169 3.77698C16.7117 3.37178 16.7117 2.71724 17.1169 2.31204C17.5221 1.90685 18.1766 1.90685 18.5818 2.31204L21.6987 5.42892C22.1039 5.83412 22.1039 6.48866 21.6987 6.89386L18.5818 10.0107C18.1766 10.4159 17.5221 10.4159 17.1169 10.0107C16.7117 9.60555 16.7117 8.951 17.1169 8.54581L18.4571 7.20555H13.9481C13.3766 7.20555 12.9091 6.73801 12.9091 6.16659V6.1562ZM21.7507 15.8809C21.9481 16.2237 22.0312 16.6185 21.9792 17.0029C21.7922 18.3952 21.1169 19.6627 20.0675 20.577C19.0182 21.4913 17.6779 22.0004 16.2857 22.0004C12.4935 22.0004 8.86753 20.4939 6.18701 17.8133C3.50649 15.1328 2 11.5068 2 7.71464C2 6.32243 2.50909 4.97178 3.42338 3.93282C4.33766 2.88347 5.6052 2.19775 6.98701 2.01074H6.9974C7.39221 1.95879 7.78701 2.04191 8.11948 2.23931C8.45195 2.43672 8.72208 2.72762 8.87792 3.09126L10.9351 7.68347C11.0494 7.97438 11.1013 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