{"id":28609,"date":"2026-11-05T03:46:12","date_gmt":"2026-11-05T03:46:12","guid":{"rendered":"https:\/\/www.encore-apac.com\/?post_type=industry-insights&#038;p=28609"},"modified":"2026-11-05T04:59:55","modified_gmt":"2026-11-05T04:59:55","slug":"how-one-big-idea-can-change-the-entire-experience","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-apac.com\/ko\/event-planning-resources\/industry-insights\/how-one-big-idea-can-change-the-entire-experience\/","title":{"rendered":"How one big idea can change the entire experience"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-apac.com\/ko\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">\ud648 <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>How one big idea can change the entire experience<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_86041c6ec42167be26f4f791f712d74d\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>How one big idea can change the entire experience<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">11\uc6d4 05, 2026 <\/span> <div class=\"text\" data-pinnable><p><span class=\"font--purple\">Inside the creative thinking behind the Million Dollar Lunch<\/span><\/p>\n<p>Guests walked through a spectacular entrance path into Crown Palladium to a blank canvas. Then the room began to draw itself.<\/p>\n<p>Sketched lines became watercolour. An imagined European garden slowly came to life across the screens, evolving from daylight to sunset, dusk and night as the event unfolded.<\/p>\n<p><strong>Behind it all was one creative idea: Through the Pages.<\/strong><\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_86041c6ec42167be26f4f791f712d74d\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-8.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-8-1200x800.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-8-768x512.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-8-450x300.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-8.jpg\" loading=\"lazy\" alt=\"\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"> <div class=\"headline\" data-pinnable><h2><\/h2>\n<p>&nbsp;<\/p>\n<\/div> <div class=\"text\" data-pinnable><p>Created by Encore\u2019s Design Studio for the Children\u2019s Cancer Foundation\u2019s Million Dollar Lunch, the idea shaped far more than a look. It connected the spaces, content, performances and guest journey, turning a creative concept into an entire world.<\/p>\n<p><strong>That\u2019s the power of a great event idea. It doesn\u2019t just give you a theme. It gives every creative decision a reason to belong.<\/strong><\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-9.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-9-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-9.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" 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aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-2.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-2.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-7-scaled.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-7-1200x900.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-7-scaled.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" 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type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-13-scaled.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-7.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-7-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-7.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" 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18.3262L8.29289 13.3262C7.90237 12.9357 7.90237 12.3026 8.29289 11.912L13.2929 6.91203C13.6834 6.52151 14.3166 6.52151 14.7071 6.91203Z\"\/><\/svg><\/div><div class=\"image-gallery-pagination\"><\/div><div class=\"image-gallery-button-next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.29289 6.91203C7.90237 7.30256 7.90237 7.93572 8.29289 8.32625L12.5858 12.6191L8.29289 16.912C7.90237 17.3026 7.90237 17.9357 8.29289 18.3262C8.68342 18.7168 9.31658 18.7168 9.70711 18.3262L14.7071 13.3262C15.0976 12.9357 15.0976 12.3026 14.7071 11.912L9.70711 6.91203C9.31658 6.52151 8.68342 6.52151 8.29289 6.91203Z\"\/><\/svg><\/div><\/div><\/div><\/div><\/div><dialog class=\"modal image-modal\" id=\"enlarge-picture\" aria-labelledby=\"Big Image Modal\"><button class=\"modal-close js-modal-close\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.29289 6.29289C6.68342 5.90237 7.31658 5.90237 7.70711 6.29289L11.9999 10.5857L16.2928 6.29289C16.6833 5.90237 17.3165 5.90237 17.707 6.29289C18.0975 6.68342 18.0975 7.31658 17.707 7.70711L13.4141 11.9999L17.707 16.2928C18.0975 16.6833 18.0975 17.3165 17.707 17.707C17.3165 18.0975 16.6833 18.0975 16.2928 17.707L11.9999 13.4141L7.70711 17.707C7.31658 18.0975 6.68342 18.0975 6.29289 17.707C5.90237 17.3165 5.90237 16.6833 6.29289 16.2928L10.5857 11.9999L6.29289 7.70711C5.90237 7.31658 5.90237 6.68342 6.29289 6.29289Z\" fill=\"white\"\/><\/svg><\/button> <img decoding=\"async\" src=\"\" alt=\"\"><\/dialog><\/section> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"> <div class=\"headline\" data-pinnable><h2>One idea. An entire world.<\/h2>\n<p>&nbsp;<\/p>\n<h1><\/h1>\n<\/div> <div class=\"text\" data-pinnable><p>Creating something fresh for an annual event means surprising people without losing what they already value.<\/p>\n<p>Encore, Crown , the Committee of The Million Dollar Lunch and the Children\u2019s Cancer Foundation explored several creative directions before selecting Through the Pages. The name could have led somewhere obvious: books, fairytales and literal storytelling. Instead, the team drew on European gardens, traditional paintings and the delicate watercolours of illustrated stories.<\/p>\n<p>The idea became less about looking at a story and more about stepping into one. It also gave the creative team a simple question to return to: does this take guests further into the story?<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"multimedia-item\"><div class=\"container container--fluid\" ><div class=\"wrap-image  \" data-align=\"left\"  id=\"video-block_db3aa7d5ce4042d563bbb54cd1a8500d\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-14-scaled.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-14-1200x900.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-14-768x576.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-14-450x338.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-14-scaled.jpg\" loading=\"lazy\" alt=\"\" ><\/picture>   <\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"> <div class=\"headline\" data-pinnable><h2>Creating a world, not decorating a room<\/h2>\n<p>&nbsp;<\/p>\n<\/div> <div class=\"text\" data-pinnable><p>The story began before guests reached Palladium. A 3m antique fountain filled with florals introduced the garden setting on arrival. Pink lighting, living statues and a floral birdcage continued the visual language. Guests then followed a hedge-lined route to Into the Evergreen, where topiary, a book-inspired LED bar and interactive moments took the story further.<\/p>\n<p>Inside Palladium, the content was not an add-on. It helped shape the experience from the start.<\/p>\n<p>The screens transformed the room from a blank canvas into a European garden, then moved through daylight, sunset, dusk and night as the lunch unfolded. The suspended LED became the sky above the audience, extending the landscape beyond the walls.<\/p>\n<p>The environment also moved with the program. Michael Paynter\u2019s performance accompanied sunset, filling the landscape with orange, red, yellow and gold. Amy Shark\u2019s performance shifted the room into softer pinks, purples and lavenders. Later, the Holloway diamond draw became the cue for nightfall, allowing the room to sparkle around the presentation.<\/p>\n<p><strong>The content was not there to fill the screens. It was helping move the story forward.<\/strong><\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"multimedia-item\"><div class=\"container container--fluid\" ><div class=\"wrap-image  \" data-align=\"left\"  id=\"video-block_349c268f63b8ba3d72d1d05e00778fc4\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-12.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-12-1200x800.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-12-768x512.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-12-450x300.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-12.jpg\" loading=\"lazy\" alt=\"\" ><\/picture>   <\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"> <div class=\"headline\" data-pinnable><h2>One vision. Different creative minds.<\/h2>\n<p>&nbsp;<\/p>\n<\/div> <div class=\"text\" data-pinnable><p>Encore\u2019s specialist Design Studio Labs brought different skills to the same creative idea.<\/p>\n<p>Experience Lab shaped how guests would encounter the story and move through it. Render Lab helped the team see and refine the world before it existed. Media Lab brought it to life through custom content that changed around guests as the lunch unfolded.<\/p>\n<p>The same creative direction gave partners and suppliers room to contribute their expertise without pulling the experience in different directions.<\/p>\n<p><strong>There is a useful lesson here for event planners: More doesn\u2019t make an experience more immersive.<\/strong><\/p>\n<p><strong>Immersion comes from connection. Every space, detail and moment should feel part of the same story.<\/strong><\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"multimedia-item\"><div class=\"container container--fluid\" ><div class=\"wrap-image  \" data-align=\"left\"  id=\"video-block_d95b7ec22ae464fcf6b10aa4670471b5\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-11.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-11-1200x800.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-11-768x512.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-11-450x300.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2026\/09\/Million-Dollar-Lunch-2026-MDL-11.jpg\" loading=\"lazy\" alt=\"\" ><\/picture>   <\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>When guests entered Palladium, phones came out and people explored. They discovered different points of interest rather than focusing on one hero feature. The physical and digital design felt part of the same world. Content moved with the performances. Every element had a reason to be there.<\/p>\n<p><strong>So before deciding what to put in the room, ask a different question: what\u2019s the idea that will hold the whole experience together?<\/strong><\/p>\n<p><strong>The best experiences are not defined by one big moment. They are the ones where everything feels like it belongs.<\/strong><\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3  blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related Blogs<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-apac.com\/ko\/event-planning-resources\/industry-insights\/x-as-the-unknown-variable\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">\uc54c \uc218 \uc5c6\ub294 \ubcc0\uc218\ub85c &#8216;X&#8217;<\/h3><span class=\"btn btn--link\"><span class=\"btn__text\">View <\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow 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<section class=\"cards-slider\" data-locked><div class=\"container\"><div class=\"row\"><div class=\"col-12\"><div class=\"cards-slider__headline\"> <\/div><\/div><\/div><div class=\"cards-overflow\"><div class=\"cards-slider-swiper \"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\"><div class=\"card\"><a href=\"https:\/\/www.encore-apac.com\/ko\/event-planning-resources\/industry-insights\/why-most-events-fail-to-deliver-roe-and-how-personalisation-fixes-it\/\"><div class=\"card__text\"><h3 class=\"title  title--xs \">Why Most Events Fail to Deliver ROE and How Personalisation Fixes It<\/h3> <span class=\"btn btn--link\"> <span class=\"btn__text\">\ubcf4\uae30 <\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc id=\"svgDesc\">arrow right icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.2859 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