{"id":24444,"date":"2025-05-22T00:18:00","date_gmt":"2025-05-22T00:18:00","guid":{"rendered":"https:\/\/www.encore-apac.com\/?post_type=case-study&#038;p=24444"},"modified":"2026-05-27T06:04:06","modified_gmt":"2026-05-27T06:04:06","slug":"amway-china-30th-anniversary-leadership-seminar","status":"publish","type":"case-study","link":"https:\/\/www.encore-apac.com\/ko\/event-planning-resources\/case-studies\/amway-china-30th-anniversary-leadership-seminar\/","title":{"rendered":"Amway China 30th Anniversary Leadership Seminar"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-apac.com\/ko\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">\ud648 <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Amway China 30th Anniversary Leadership Seminar<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_996e64d517e998a6946f5a2f8f8c4bd3\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"><p class=\"eyebrow font--purple\" data-pinnable>Case Study<\/p> <h1 class=\"title headline\" data-pinnable>World-First Moments for Amway China&#8217;s 30th Anniversary Leadership Seminar, curated by Encore.\n<\/span><\/h1>     <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image  wrap-video  wrap-image--fill  wrap-video--margin\" id=\"video-block_996e64d517e998a6946f5a2f8f8c4bd3\" data-pinnable><template v-if=\"!isPlaying\"> <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway-2025-News-Banner-870x400-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway-2025-News-Banner-870x400-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway-2025-News-Banner-870x400-1-768x353.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway-2025-News-Banner-870x400-1-450x207.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway-2025-News-Banner-870x400-1.jpg\" loading=\"lazy\" alt=\"A large hot air balloon with 30 and Amway China branding is centered, surrounded by scenes of colorful event lighting, stage setups, and digital projections at the Melbourne Showgrounds, celebrating Amway China\u2019s 30th anniversary.\"><\/picture>  <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 0.938714 2.7903 1.00664C2.22659 1.06589 1.71495 1.36175 1.38178 1.82031C0.999943 2.34586 0.999943 3.25473 0.999943 5.07236L0.999942 14.7753C0.999942 16.5929 0.999942 17.5017 1.38178 18.0272C1.71495 18.4858 2.22659 18.7818 2.7903 18.841C3.43658 18.9089 4.22495 18.4545 5.80014 17.5451L14.2001 12.6953C15.7753 11.7859 16.5628 11.331 16.8271 10.7373C17.0576 10.2195 17.0576 9.62783 16.8271 9.11002C16.5629 8.51661 15.7754 8.06197 14.2016 7.15329L5.80014 2.30273Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/template>  <div class=\"video-player\" ref=\"iframe\" data-vimeo-url=\"https:\/\/player.vimeo.com\/video\/1082025898?fl=pl&#038;fe=ti\" data-vimeo-autoplay=\"true\" data-vimeo-muted=\"true\"><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"text-block\"><div class=\"decoration\" ><div class=\"container\"><div class=\"shapes style--0 position-left\" style=\"\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p><strong>Client:<\/strong> Amway China<br \/>\n<strong>Event:<\/strong> Leadership Seminar &amp; Incentive Program<br \/>\n<strong>Location:<\/strong> Melbourne, Australia<br \/>\n<strong>Date: <\/strong>April 2025<\/p>\n<h3><strong>Event Overview<\/strong><\/h3>\n<p>In April 2025, Encore Event Technologies delivered a landmark incentive program for <strong>Amway China\u2019s 30th Anniversary Leadership Seminar<\/strong>, welcoming more than<strong> 16,000 delegates to Melbourne across multiple waves<\/strong>. The program became the largest incentive ever held in Australia and the largest outbound incentive from China, generating an estimated <strong>AUD $100 million in economic impact for the State of Victoria.<\/strong><\/p>\n<p>Delivered throughout April, the program unfolded across six waves of delegates, each consisting of approximately 2,500\u20133,000 attendees. <strong>Every wave experienced a four\u2011day journey<\/strong> combining business seminars, curated local experiences, and a spectacular gala event at the Melbourne Showgrounds.<\/p>\n<h3><strong>Client Brief<\/strong><\/h3>\n<p>Amway China tasked <strong>Encore<\/strong> with <strong>designing and delivering an extraordinary, large\u2011scale leadership experience to celebrate its 30\u2011year milestone<\/strong>. The brief called for a fully immersive program that blended business, celebration, and destination storytelling\u2014executed at a scale never before seen in Australia.<br \/>\nKey requirements included:<\/p>\n<ul>\n<li><strong>End\u2011to\u2011end creative<\/strong> and <strong>technical oversight<\/strong><\/li>\n<li>Mandarin\u2011first delivery, with English <strong>translation for local dignitary speeches<\/strong><\/li>\n<li><strong>A hero gala event<\/strong> that would create a defining visual legacy for the brand<\/li>\n<li><strong>A seamless delegate experience<\/strong> extending beyond the main event, from arrival to departure<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Encore\u2019s Experience Design<\/strong><\/h3>\n<p>Encore\u2019s creative teams were given the freedom to <strong>push boundaries<\/strong>, crafting an experience that redefined what was possible for corporate incentives in APAC.<\/p>\n<p>The delegate journey began the moment guests touched down in Australia, greeted by <strong>branded welcome installations across 12 premium Melbourne hotels<\/strong>. These arrival moments set the tone for a program designed to immerse delegates in both Amway\u2019s brand values and Melbourne\u2019s unique cultural and lifestyle offering.<\/p>\n<p><strong>Local tours<\/strong> highlighted food, wine, nature and adventure\u2014complementing the business program and reinforcing the sense of celebration and reward.<\/p>\n<h3><strong>Signature Event: Gala Dinner &amp; Leadership Celebration<\/strong><\/h3>\n<p>The centrepiece of the program was a <strong>superscale gala dinner and finale show<\/strong> hosted at the <a href=\"https:\/\/www.encore-anzpac.com\/locations\/vic\/melbourne-showgrounds\/\"><strong>Melbourne Showgrounds<\/strong><\/a>.<br \/>\nThe evening unfolded as a multi\u2011sensory spectacle featuring:<\/p>\n<ul>\n<li>Over <strong>2,500 square metres of LED screens<\/strong><\/li>\n<li><strong>190 metres of projection surface<\/strong><\/li>\n<li>A <strong>world\u2011first 35\u2011metre\u2011tall hot\u2011air balloon<\/strong>, lifted 30 metres into the air and wrapped in 3D projection mapping synchronised to a custom soundtrack.<\/li>\n<\/ul>\n<p>Guests were immersed in light, sound and motion as the venue transformed throughout the night. The culinary experience matched the ambition of the production, with a three\u2011course gala dinner featuring <strong>6.5 tonnes of wagyu beef<\/strong>, <strong>8,000 lobsters<\/strong>, and <strong>16,000 jars of branded lollies<\/strong>.<\/p>\n<p>The finale brought together pyrotechnics, live music, projection mapping and large\u2011scale choreography\u2014culminating in a moment designed to symbolise Amway\u2019s growth, ambition and future.<\/p>\n<h3><strong>Precision Production at Unprecedented Scale<\/strong><\/h3>\n<p>Delivering an event of this magnitude required meticulous planning and flawless execution. Encore worked across a 12\u2011month delivery window, from initial pitch through to final performance.<br \/>\nAcross the full program, Encore delivered:<\/p>\n<ul>\n<li>11,000+ hours of labour<\/li>\n<li>Specialist teams across creative, engineering, lighting, audio\u2011visual, staging, automation and pyrotechnics<\/li>\n<li>Complex logistics involving tight bump\u2011in schedules, weather contingencies and multi\u2011venue coordination<\/li>\n<\/ul>\n<p>One of the most technically demanding elements was the safely engineered hot\u2011air balloon installation, which required precision choreography between automation, projection, audio and live performance to deliver a seamless result.<\/p>\n<h3><strong>Entertainment &amp; Performance<\/strong><\/h3>\n<p>The action\u2011packed opening sequence set the pace for the entire event, featuring a non\u2011stop program of international performers including dancers, musicians, specialty acts and large ensemble casts. Every element was timed to the second, ensuring technical, creative and performance components operated in perfect sync.<\/p>\n<p>Behind the scenes, hundreds of crew members, creatives and performers collaborated to deliver a production that felt effortless to the audience\u2014despite its enormous complexity.<\/p>\n<h3><strong>Partnership Built on Trust<\/strong><\/h3>\n<p>Encore\u2019s relationship with Amway spans nearly two decades, with successful incentive programs delivered across Asia, including delegations from Taiwan, Vietnam, Hong Kong, South Korea and beyond.<\/p>\n<p>This long\u2011standing partnership is grounded in trust, consistency and a shared commitment to excellence. For Amway China, Encore operated not simply as a supplier, but as an extension of the client team\u2014trusted to scale complexity, manage risk and deliver on a global stage.<\/p>\n<h3><strong>Outcome &amp; Legacy<\/strong><\/h3>\n<p>The Amway China Leadership Seminar 2025 stands as a defining achievement for both Amway and Encore. Beyond its record\u2011breaking scale, the program reinforced Australia\u2019s capability to host culturally significant, high\u2011impact international incentives and positioned Encore as a leader in world\u2011class experience design.<\/p>\n<p>From concept to execution, Encore brought together creativity, precision and scale to deliver an experience that was not only unforgettable\u2014but truly transformational.<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway-2025-News-Banner-870x400-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway-2025-News-Banner-870x400-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway-2025-News-Banner-870x400-1.jpg\" loading=\"lazy\" alt=\"A large hot air balloon with 30 and Amway China branding is centered, surrounded by scenes of colorful event lighting, stage setups, and digital projections at the Melbourne Showgrounds, celebrating Amway China\u2019s 30th anniversary.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-1-1-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-1-1-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-1-1-1024x683-1.jpg\" loading=\"lazy\" alt=\"20\uac1c\uc758 \uc5f4\uae30\uad6c\uac00 \uadf8\ub824\uc9c4 \ud654\ub824\ud55c \ud31d\uc5c5 \uce74\ub4dc\uac00 \uc559\ucf54\ub974 APAC \uc774\ubca4\ud2b8 \ud14c\uc774\ube14 \uc704\uc5d0 \ub193\uc5ec \uc788\uc2b5\ub2c8\ub2e4. \ubc30\uacbd\uc5d0\ub294 \ubb34\uc9c0\uac1c \uaf43\uc78e\uacfc \uc6c3\ub294 \uc5bc\uad74\uc758 \uba85\ub791\ud558\uace0 \ubd09\uc81c \uc778\ud615 \ub9c8\uc2a4\ucf54\ud2b8\uac00 \ubcf4\uc785\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-18-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-18-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-18-1024x683-1.jpg\" loading=\"lazy\" alt=\"\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub192\uc740 \ucc9c\uc7a5\uacfc \uc7a5\uc2dd \uc870\uba85\uc774 \uc788\ub294 \ubd89\uc740 \uc870\uba85\uc758 \ub113\uc740 \ud150\ud2b8 \uc544\ub798 \uc6d0\ud615 \ud14c\uc774\ube14\uc5d0 \uc549\uc544 \uc804\uba74\uc5d0 \ubb34\ub300\uac00 \uc788\ub294 \uc559\ucf54\ub974 APAC \uacf5\uc2dd \ud589\uc0ac \ub610\ub294 \uac08\ub77c\uc5d0 \ucc38\uc11d\ud569\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-17-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-17-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-17-1024x683-1.jpg\" loading=\"lazy\" alt=\"A large red, pink, and white hot air balloon with \u201c30th ANNIVERSARY\u201d printed on it floats above a stadium. In the blue sky, the number \u201c430\u201d is written in white skywriting. People and a stage are visible below.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-12-1-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-12-1-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-12-1-1024x683-1.jpg\" loading=\"lazy\" alt=\"A place setting features a booklet with \u201c30\u201d and Chinese text on the cover, topped with a hot air balloon-shaped badge. A small jar of candy, plates, and cutlery are arranged neatly on a white tablecloth.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-7-683x1024-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-7-683x1024-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-7-683x1024-1.jpg\" loading=\"lazy\" alt=\"\uc57c\uac04 \uc559\ucf54\ub974 APAC \ud589\uc0ac\uc5d0\uc11c \ud770\uc0c9 \uac00\uc6b4\uacfc \uc815\uad50\ud55c \ubaa8\uc790\ub97c \uc4f4 \uc5f0\uc8fc\uc790\uac00 \uc554\uc6e8\uc774 \uc911\uad6d 30\uc8fc\ub144\uacfc \ub85c\uace0\uac00 \uc0c8\uaca8\uc9c4 \ub300\ud615 \uc5f4\uae30\uad6c \uc55e\uc5d0\uc11c \ubc14\uc774\uc62c\ub9b0\uc744 \uc5f0\uc8fc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-5-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-5-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-5-1024x683-1.jpg\" loading=\"lazy\" alt=\"A colorful stage with vibrant, patterned projections features performers below and a person standing above. A large hot air balloon with 30th Anniversary is in the background, illuminated against the night sky.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-4-1-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-4-1-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-4-1-1024x683-1.jpg\" loading=\"lazy\" alt=\"Colorful digital projections of classical architecture light up a stage at night, with performers walking on an elevated runway and smoke effects enhancing the dramatic scene.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-19-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-19-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-19-1024x683-1.jpg\" loading=\"lazy\" alt=\"A large audience watches a live musical performance on a brightly lit stage with blue lighting. Screens on both sides show close-ups, and a hot air balloon with \u201c30\u201d floats indoors, marking an anniversary event.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-20-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-20-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-20-1024x683-1.jpg\" loading=\"lazy\" alt=\"A large audience watches a colorful stage performance with dramatic lighting, featuring actors in costume and set pieces resembling buildings under a purple-lit ceiling.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-22-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-22-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-22-1024x683-1.jpg\" loading=\"lazy\" alt=\"\uc559\ucf54\ub974 APAC \ucd95\ud558 \uc774\ubca4\ud2b8\uac00 \uc5f4\ub9ac\ub294 \ubc24\uc5d0\ub294 \ubcf4\ub77c\uc0c9\uacfc \ud770\uc0c9 \uc870\uba85\uc73c\ub85c \uc724\uacfd\uc774 \uadf8\ub824\uc9c4 \uac74\ubb3c \uc704\uc5d0 \ube68\uac04\uc0c9\uacfc \uc8fc\ud669\uc0c9, \uc911\uad6d\uc5b4 \uae00\uc528\uac00 \uc0c8\uaca8\uc9c4 \ubc1d\uc740 \uc870\uba85\uc758 \uc5f4\uae30\uad6c\uac00 \ub5a0 \uc788\uc2b5\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-24-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-24-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-24-1024x683-1.jpg\" loading=\"lazy\" alt=\"A stage performance at night with dancers in colorful costumes, a singer in white elevated above the stage, and a large hot air balloon in the background displaying 30th Anniversary and Chinese characters.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-25-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-25-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-25-1024x683-1.jpg\" loading=\"lazy\" alt=\"A vibrant concert stage with colorful lights, geometric patterns, and abstract shapes on the backdrop. Musicians perform under red, blue, and purple spotlights, creating a dynamic and energetic atmosphere.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-26-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-26-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-26-1024x683-1.jpg\" loading=\"lazy\" alt=\"A large crowd in a dimly lit indoor venue faces a brightly lit stage with performers, under a high, curved ceiling. Some audience members are taking photos or videos.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-27-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-27-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-27-1024x683-1.jpg\" loading=\"lazy\" alt=\"\ub9ce\uc740 \uad00\uac1d\uc774 \uc6d0\ud0c1\uc5d0 \ub458\ub7ec\uc549\uc544 \ub304\uc11c, \ubc1d\uc740 \ubcf4\ub77c\uc0c9\uacfc \ubd84\ud64d\uc0c9 \uc870\uba85, \ub3c4\uc2dc \ud48d\uacbd\uc744 \ubc30\uacbd\uc73c\ub85c \ud55c \ud654\ub824\ud55c \uc559\ucf54\ub974 APAC \ubb34\ub300 \uacf5\uc5f0\uc744 \uc5b4\ub450\uc6b4 \ub113\uc740 \uacf5\uc5f0\uc7a5\uc5d0\uc11c \uad00\ub78c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-29-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-29-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-29-1024x683-1.jpg\" loading=\"lazy\" alt=\"\uace1\uc120\ud615 \ube44\ub514\uc624 \uc6d4\uc5d0 \uc0dd\uc0dd\ud55c \ube68\uac04\uc0c9\uacfc \ub2e4\uc591\ud55c \uc0c9\uc0c1\uc758 \uc774\ubbf8\uc9c0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uadf8 \uc55e\uc5d0\ub294 4\uac1c\uc758 \uc559\ucf54\ub974 \ub514\uc9c0\ud138 \ud0a4\uc624\uc2a4\ud06c\uac00 \uc5b4\ub450\uc6b4 \uc870\uba85\uc758 \ubaa8\ub358\ud55c \uc804\uc2dc \uacf5\uac04 \ub0b4\ubd80\uc758 \ub808\ub4dc \uce74\ud3ab \ubc14\ub2e5\uc5d0 \uc11c \uc788\uc2b5\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-31-1024x576-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-31-1024x576-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-31-1024x576-1.jpg\" loading=\"lazy\" alt=\"\uc8fc\ud669\uc0c9\uacfc \ube68\uac04\uc0c9 \uc870\uba85, \uad00\uac1d, \ub300\ud615 \uc5f4\uae30\uad6c\ub97c \ubc30\uacbd\uc73c\ub85c \uac74\ubb3c\uacfc \ub3c4\uc2dc\uc758 \ubd88\ube5b\uc73c\ub85c \ub458\ub7ec\uc2f8\uc778 \ubc1d\uc740 \uc870\uba85\uc758 \uc559\ucf54\ub974 APAC \uc57c\uc678 \ubb34\ub300 \uc774\ubca4\ud2b8\uc758 \uacf5\uc911 \uc57c\uacbd.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-32-1024x767-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-32-1024x767-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-32-1024x767-1.jpg\" loading=\"lazy\" alt=\"A brightly lit outdoor stage at night with colorful lights, an audience, and a large red and white hot air balloon displaying 30 floating above, viewed from above in a stadium setting.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-33-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-33-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-33-1024x683-1.jpg\" loading=\"lazy\" alt=\"\ubc14\ub2e5\uacfc \ubcbd\uba74\uc758 \ud654\ub824\ud55c \uaf43 \uadf8\ub798\ud53d, \ubc1d\uc740 \uc870\uba85, \uacf3\uacf3\uc5d0 \ubc30\uce58\ub41c \ub514\uc2a4\ud50c\ub808\uc774 \ud328\ub110\uc774 \ud65c\uae30\ucc28\uace0 \ud604\ub300\uc801\uc778 \ubd84\uc704\uae30\ub97c \uc790\uc544\ub0b4\ub294 \uc559\ucf54\ub974 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591\uc758 \ub113\uc740 \uc2e4\ub0b4 \uc804\uc2dc\uc7a5\uc785\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-39-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-39-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-39-1024x683-1.jpg\" loading=\"lazy\" alt=\"\uc559\ucf54\ub974 APAC \uc2e4\ub0b4 \uc774\ubca4\ud2b8 \uacf5\uac04\uc758 \uac80\uc740 \ucee4\ud2bc\uacfc \ubd89\uc740 \ubc27\uc904\ub85c \ub458\ub7ec\uc2f8\uc778 \ub808\ub4dc \uce74\ud3ab \uc606 \ubb34\ub300\uc5d0\ub294 \uc911\uc559\uc5d0 A\uac00 \ud45c\uc2dc\ub41c \ube68\uac04\uc0c9 30\uc1a1\uc774\uc758 \ub300\ud615 \uaf43 \uc7a5\uc2dd\uc774 2025\ub144\uc73c\ub85c \ud45c\uc2dc\ub41c \ubb34\ub300 \uc704\uc5d0 \uc11c \uc788\uc2b5\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-42-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-42-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-42-1024x683-1.jpg\" loading=\"lazy\" alt=\"\uc2e4\ub0b4 \ubcf5\ub3c4\uc5d0\ub294 \uae34 \ub808\ub4dc \uce74\ud3ab\uc774 \ubc1d\uc740 \ucc9c\uc7a5 \uc870\uba85\uacfc \ud568\uaed8 \ud3bc\uccd0\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uce74\ud3ab\uc5d0\ub294 1996\ub144\uc744 \ud3ec\ud568\ud55c \uc5f0\ub3c4\uac00 \ud45c\uc2dc\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub978\ucabd\uc758 \ud770\uc0c9\uacfc \ube68\uac04\uc0c9 \ubcbd\uc5d0\ub294 \uc0dd\uc0dd\ud55c \uc77c\ub7ec\uc2a4\ud2b8\ub808\uc774\uc158\uc73c\ub85c \uc559\ucf54\ub974 APAC\uc758 \ud589\uc0ac \uc5f0\ub300\ud45c\ub97c \uac15\uc870\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-43-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-43-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-43-1024x683-1.jpg\" loading=\"lazy\" alt=\"\ud30c\ub780\uc0c9 \uac74\ubb3c\uc5d0 \ub450 \uac1c\uc758 \ucee4\ub2e4\ub780 \uac04\ud310\uc774 \uc788\ub294\ub370, \ud558\ub098\ub294 \ud30c\ub780\uc0c9 \ubc14\ud0d5\uc5d0 \ud770\uc0c9 \uaf43\uc774 \uc788\uace0 \ub2e4\ub978 \ud558\ub098\ub294 \ud654\ub824\ud55c \uadf8\ub798\ud53d\uacfc \uc911\uad6d\uc5b4 \ud14d\uc2a4\ud2b8, \uc22b\uc790 30\uc774 \uc0c8\uaca8\uc9c4 \uc559\ucf54\ub974 APAC \ub85c\uace0\uac00 \uc2dd\ubb3c\uacfc \ub098\ubb34\ub85c \ub458\ub7ec\uc2f8\uc5ec \uc788\uc2b5\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-44-1-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-44-1-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-44-1-1024x683-1.jpg\" loading=\"lazy\" alt=\"\uc559\ucf54\ub974 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591\uc774 \ub9c8\ub828\ud55c \ub300\ud615 \uc2e4\ub0b4 \uc774\ubca4\ud2b8 \uacf5\uac04\uc5d0\ub294 \ube48 \uc758\uc790\uac00 \uc904\uc9c0\uc5b4 \uc788\uace0, \uc804\uba74\uc758 \ubb34\ub300\uc5d0\ub294 \ud654\ub824\ud55c \uadf8\ub798\ud53d\uacfc \uc911\uad6d\uc5b4 \ud14d\uc2a4\ud2b8\uac00 \ud45c\uc2dc\ub418\ub294 \ubc1d\uc740 \uc870\uba85\uc758 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uc774 \uc124\uce58\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-46-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-46-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-46-1024x683-1.jpg\" loading=\"lazy\" alt=\"\uc2e4\ub0b4 \uc559\ucf54\ub974 APAC \ud589\uc0ac\uc5d0\uc11c \ub9ce\uc740 \uad00\uc911\uc774 \ud654\ub824\ud55c \uadf8\ub798\ud53d\uacfc \uc911\uad6d\uc5b4 \ud14d\uc2a4\ud2b8\uac00 \ud45c\uc2dc\ub418\ub294 \ub113\uc740 \uc2a4\ud06c\ub9b0\uc774 \uc788\ub294 \ubc1d\uc740 \uc870\uba85\uc758 \ubb34\ub300\ub97c \ubc14\ub77c\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway_25-45-scaled-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway_25-45-scaled-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway_25-45-scaled-1.jpg\" loading=\"lazy\" alt=\"\uc559\ucf54\ub974 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591\uc774 \ud6c4\uc6d0\ud55c 'AMWAY CHINA 30\uc8fc\ub144'\uc774\ub77c\uace0 \uc801\ud78c \ube68\uac04\uc0c9\uacfc \ud770\uc0c9 \uc5f4\uae30\uad6c\uac00 \ud669\ud63c\uc758 \ud558\ub298\uc744 \ubc30\uacbd\uc73c\ub85c \ube5b\uc744 \ubc1c\ud558\uace0 \uc788\uc73c\uba70, \uc5f4\uae30\uad6c\uac00 \uac74\ubb3c\uacfc \ub4e4\ud310 \uadfc\ucc98 \uc9c0\uc0c1\uc5d0 \ubb36\uc5ec \uc788\uc5b4 \ubc84\ub108\uc758 \ubd88\uaf43\uc774 \ubcf4\uc785\ub2c8\ub2e4.\"><\/picture><\/div> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway-2025-News-Banner-870x400-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway-2025-News-Banner-870x400-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Amway-2025-News-Banner-870x400-1.jpg\" loading=\"lazy\" alt=\"A large hot air balloon with 30 and Amway China branding is centered, surrounded by scenes of colorful event lighting, stage setups, and digital projections at the Melbourne Showgrounds, celebrating Amway China\u2019s 30th anniversary.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-1-1-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-1-1-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-1-1-1024x683-1.jpg\" loading=\"lazy\" alt=\"20\uac1c\uc758 \uc5f4\uae30\uad6c\uac00 \uadf8\ub824\uc9c4 \ud654\ub824\ud55c \ud31d\uc5c5 \uce74\ub4dc\uac00 \uc559\ucf54\ub974 APAC \uc774\ubca4\ud2b8 \ud14c\uc774\ube14 \uc704\uc5d0 \ub193\uc5ec \uc788\uc2b5\ub2c8\ub2e4. \ubc30\uacbd\uc5d0\ub294 \ubb34\uc9c0\uac1c \uaf43\uc78e\uacfc \uc6c3\ub294 \uc5bc\uad74\uc758 \uba85\ub791\ud558\uace0 \ubd09\uc81c \uc778\ud615 \ub9c8\uc2a4\ucf54\ud2b8\uac00 \ubcf4\uc785\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-18-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-18-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-18-1024x683-1.jpg\" loading=\"lazy\" alt=\"\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub192\uc740 \ucc9c\uc7a5\uacfc \uc7a5\uc2dd \uc870\uba85\uc774 \uc788\ub294 \ubd89\uc740 \uc870\uba85\uc758 \ub113\uc740 \ud150\ud2b8 \uc544\ub798 \uc6d0\ud615 \ud14c\uc774\ube14\uc5d0 \uc549\uc544 \uc804\uba74\uc5d0 \ubb34\ub300\uac00 \uc788\ub294 \uc559\ucf54\ub974 APAC \uacf5\uc2dd \ud589\uc0ac \ub610\ub294 \uac08\ub77c\uc5d0 \ucc38\uc11d\ud569\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-17-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-17-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-17-1024x683-1.jpg\" loading=\"lazy\" alt=\"A large red, pink, and white hot air balloon with \u201c30th ANNIVERSARY\u201d printed on it floats above a stadium. In the blue sky, the number \u201c430\u201d is written in white skywriting. People and a stage are visible below.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-12-1-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-12-1-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-12-1-1024x683-1.jpg\" loading=\"lazy\" alt=\"A place setting features a booklet with \u201c30\u201d and Chinese text on the cover, topped with a hot air balloon-shaped badge. A small jar of candy, plates, and cutlery are arranged neatly on a white tablecloth.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-7-683x1024-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-7-683x1024-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-7-683x1024-1.jpg\" loading=\"lazy\" alt=\"\uc57c\uac04 \uc559\ucf54\ub974 APAC \ud589\uc0ac\uc5d0\uc11c \ud770\uc0c9 \uac00\uc6b4\uacfc \uc815\uad50\ud55c \ubaa8\uc790\ub97c \uc4f4 \uc5f0\uc8fc\uc790\uac00 \uc554\uc6e8\uc774 \uc911\uad6d 30\uc8fc\ub144\uacfc \ub85c\uace0\uac00 \uc0c8\uaca8\uc9c4 \ub300\ud615 \uc5f4\uae30\uad6c \uc55e\uc5d0\uc11c \ubc14\uc774\uc62c\ub9b0\uc744 \uc5f0\uc8fc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-5-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-5-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-5-1024x683-1.jpg\" loading=\"lazy\" alt=\"A colorful stage with vibrant, patterned projections features performers below and a person standing above. A large hot air balloon with 30th Anniversary is in the background, illuminated against the night sky.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-4-1-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-4-1-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-4-1-1024x683-1.jpg\" loading=\"lazy\" alt=\"Colorful digital projections of classical architecture light up a stage at night, with performers walking on an elevated runway and smoke effects enhancing the dramatic scene.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-19-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-19-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-19-1024x683-1.jpg\" loading=\"lazy\" alt=\"A large audience watches a live musical performance on a brightly lit stage with blue lighting. Screens on both sides show close-ups, and a hot air balloon with \u201c30\u201d floats indoors, marking an anniversary event.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-20-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-20-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-20-1024x683-1.jpg\" loading=\"lazy\" alt=\"A large audience watches a colorful stage performance with dramatic lighting, featuring actors in costume and set pieces resembling buildings under a purple-lit ceiling.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-22-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-22-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-22-1024x683-1.jpg\" loading=\"lazy\" alt=\"\uc559\ucf54\ub974 APAC \ucd95\ud558 \uc774\ubca4\ud2b8\uac00 \uc5f4\ub9ac\ub294 \ubc24\uc5d0\ub294 \ubcf4\ub77c\uc0c9\uacfc \ud770\uc0c9 \uc870\uba85\uc73c\ub85c \uc724\uacfd\uc774 \uadf8\ub824\uc9c4 \uac74\ubb3c \uc704\uc5d0 \ube68\uac04\uc0c9\uacfc \uc8fc\ud669\uc0c9, \uc911\uad6d\uc5b4 \uae00\uc528\uac00 \uc0c8\uaca8\uc9c4 \ubc1d\uc740 \uc870\uba85\uc758 \uc5f4\uae30\uad6c\uac00 \ub5a0 \uc788\uc2b5\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-24-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-24-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-24-1024x683-1.jpg\" loading=\"lazy\" alt=\"A stage performance at night with dancers in colorful costumes, a singer in white elevated above the stage, and a large hot air balloon in the background displaying 30th Anniversary and Chinese characters.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-25-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-25-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-25-1024x683-1.jpg\" loading=\"lazy\" alt=\"A vibrant concert stage with colorful lights, geometric patterns, and abstract shapes on the backdrop. Musicians perform under red, blue, and purple spotlights, creating a dynamic and energetic atmosphere.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-26-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-26-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-26-1024x683-1.jpg\" loading=\"lazy\" alt=\"A large crowd in a dimly lit indoor venue faces a brightly lit stage with performers, under a high, curved ceiling. Some audience members are taking photos or videos.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-27-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-27-1024x683-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-27-1024x683-1.jpg\" loading=\"lazy\" alt=\"\ub9ce\uc740 \uad00\uac1d\uc774 \uc6d0\ud0c1\uc5d0 \ub458\ub7ec\uc549\uc544 \ub304\uc11c, \ubc1d\uc740 \ubcf4\ub77c\uc0c9\uacfc \ubd84\ud64d\uc0c9 \uc870\uba85, \ub3c4\uc2dc \ud48d\uacbd\uc744 \ubc30\uacbd\uc73c\ub85c \ud55c 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\ub2e4\uc591\ud55c \uc0c9\uc0c1\uc758 \uc774\ubbf8\uc9c0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uadf8 \uc55e\uc5d0\ub294 4\uac1c\uc758 \uc559\ucf54\ub974 \ub514\uc9c0\ud138 \ud0a4\uc624\uc2a4\ud06c\uac00 \uc5b4\ub450\uc6b4 \uc870\uba85\uc758 \ubaa8\ub358\ud55c \uc804\uc2dc \uacf5\uac04 \ub0b4\ubd80\uc758 \ub808\ub4dc \uce74\ud3ab \ubc14\ub2e5\uc5d0 \uc11c \uc788\uc2b5\ub2c8\ub2e4.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-31-1024x576-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-31-1024x576-1.webp\" type=\"image\/webp\"><img decoding=\"async\" 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srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-32-1024x767-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-32-1024x767-1.jpg\" loading=\"lazy\" alt=\"A brightly lit outdoor stage at night with colorful lights, an audience, and a large red and white hot air balloon displaying 30 floating above, viewed from above in a stadium setting.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/10\/Festival-of-Amway-Amway-China_Melbourne-Showgrounds-2025-BL-33-1024x683-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source 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