{"id":20854,"date":"2020-09-14T02:22:00","date_gmt":"2020-09-14T02:22:00","guid":{"rendered":"https:\/\/www.encore-apac.com\/?post_type=case-study&#038;p=20854"},"modified":"2025-11-26T02:24:25","modified_gmt":"2025-11-26T02:24:25","slug":"destination-sales-incentive","status":"publish","type":"case-study","link":"https:\/\/www.encore-apac.com\/ko\/event-planning-resources\/case-studies\/destination-sales-incentive\/","title":{"rendered":"Amway China\u2019s Cairns Incentive Delivers a World-Class Spectacle"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-apac.com\/ko\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">\ud648 <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Amway China\u2019s Cairns Incentive Delivers a World-Class Spectacle<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_c15f3236050871cf513dc34516f16e65\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Amway China\u2019s Cairns Incentive Delivers a World-Class Spectacle<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">9\uc6d4 14, 2020 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image   wrap-image--fill  wrap-video--margin\" id=\"video-block_c15f3236050871cf513dc34516f16e65\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_360-degree-Screen.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_360-degree-Screen-1200x813.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_360-degree-Screen-768x520.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_360-degree-Screen-450x305.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_360-degree-Screen.jpg\" loading=\"lazy\" alt=\"A large event hall set for a formal dinner with round tables, elegant place settings, and glowing centerpieces. The space, designed for a destination sales incentive, features blue and purple lighting with digital screens showing vibrant underwater scenes.\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"text-block\"><div class=\"decoration\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-left\" style=\"\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p><strong>Client:<\/strong> Amway China<br \/>\n<strong>Venue:<\/strong> Australian Armour &amp; Artillery Museum Cairns, Cairns<br \/>\n<strong>Date:<\/strong> July 2019<\/p>\n<p>Amway China returned to Australia for the sixth time with more than 6,000 guests for their annual Leadership Seminar, this time held in Cairns. Seven waves of guests attended the 4-day seminar and incentive program between 21 March \u2013 15 April 2019. Designed and organised by Encore, the business sessions and concluding Gala Program treated guests to a spectacular experience including a special blended reality sequence created using layered multimedia, holographic effects and choreographed robotics show with a live performer.<\/p>\n<p>The challenge was to design a never-before-seen experience for a well-travelled client who has seen almost everything. Amway China chose the Australian Artillery and Armoury Museum (AAAM) as the venue to add an unexpected element to the program. As the largest privately owned collection of military vehicles in the Southern Hemisphere, it offered guests a rare tank show experience. At 4,280 square metres, the venue was also large enough to accommodate the production equipment for both the gala and business sessions, catering and other suppliers.<\/p>\n<p>The Rainforest to Reef theme allowed Encore to design four distinct experiences: rainforest, beach, reef and river. Each environment was themed using a 270-degree screen that wrapped around the venue walls, customised soundscapes, roaming performers and reef-inspired table styling which incorporated lighting design. A key performance brought each environment to life and were each enhanced with creative technical production.<\/p>\n<p>The \u2018rainforest\u2019 environment included a thunder and lightning performance by the Million Volt Man, one of the most extreme live performers who uses high-voltage Tesla coil in his stunts. For the \u2018river\u2019 component, Encore created a custom \u2018Fish Medley\u2019 act which included singing and dancing animated fish on computer-controlled robotic LED screens that moved with the music. The \u2018beach\u2019 environment included an artistic Fabric Ballet performance featuring 18 DMX controlled fans with choreographed dancing, while \u2018reef\u2019 featured a game simulation of an underwater treasure hunt made possible using a range of AV techniques. The journey saw a live performer participate in the underwater adventure using layered multimedia with a holographic mesh screen, LEDs and choreographed robotics show.<\/p>\n<p>The end result was a memorable gala dinner that ended the international incentive on a high. Encore show producer Andrew MacColl said guests were blown away by the 270-degree multimedia projection, holographic projection and synchronised robotics.<\/p>\n<blockquote><p>\u201cThe creative event design was matched with cutting-edge use of technology to create an amazing experience for guests,\u201d he said.<\/p>\n<p>\u201cWorking in such a unique venue had its challenges, but also many benefits in that it allowed our team the opportunity to maximise their creativity to bring to life a blank canvas. Special Event Director, John Schryver, designed a truly unique and immersive experience which will undoubtedly be remembered long after the event. The team bought his design to life and delivered the series of events flawlessly.\u201d<\/p><\/blockquote>\n<\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Tank-Show-Cairns.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Tank-Show-Cairns-1200x813.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Tank-Show-Cairns.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Stage-Singer.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Stage-Singer-1200x813.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Stage-Singer.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Stage-Performer_Encore.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Stage-Performer_Encore-1200x813.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Stage-Performer_Encore.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Set-up_Encore.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Set-up_Encore-1200x813.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Set-up_Encore.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div 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srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_production-Encore-1200x813.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_production-Encore.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Production_Encore.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Production_Encore-1200x813.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Production_Encore.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Holographic-Curtain.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Holographic-Curtain-1200x813.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Holographic-Curtain.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Encore.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Encore-1200x813.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Encore.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Ballistics-Show-Cairns.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Ballistics-Show-Cairns-1200x813.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Ballistics-Show-Cairns.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_360-degree-Screen.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_360-degree-Screen-1200x813.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_360-degree-Screen.jpg\" loading=\"lazy\" alt=\"A large event hall set for a formal dinner with round tables, elegant place settings, and glowing centerpieces. The space, designed for a destination sales incentive, features blue and purple lighting with digital screens showing vibrant underwater scenes.\"><\/picture><\/div> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Tank-Show-Cairns.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Tank-Show-Cairns-1200x813.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Tank-Show-Cairns.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" 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src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Stage-Performer_Encore.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Set-up_Encore.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Set-up_Encore-1200x813.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/11\/Destination-Conference-Amway_Set-up_Encore.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" 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