{"id":12036,"date":"2014-04-21T22:20:41","date_gmt":"2014-04-21T22:20:41","guid":{"rendered":"https:\/\/encoreapac.wpenginepowered.com\/event-planning-resources\/case-studies\/facebook-global-sales-marketing-meeting\/"},"modified":"2025-09-25T18:42:13","modified_gmt":"2025-09-25T18:42:13","slug":"facebook-global-sales-marketing-meeting","status":"publish","type":"case-study","link":"https:\/\/www.encore-apac.com\/ko\/event-planning-resources\/case-studies\/facebook-global-sales-marketing-meeting\/","title":{"rendered":"Facebook \uae00\ub85c\ubc8c \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud68c\uc758"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-apac.com\/ko\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">\ud648 <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Facebook \uae00\ub85c\ubc8c \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud68c\uc758<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_7ff17b3a15afd7006d0bab4614c8efff\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Facebook \uae00\ub85c\ubc8c \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud68c\uc758<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">4\uc6d4 21, 2014 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image   wrap-image--fill  wrap-video--margin\" id=\"video-block_7ff17b3a15afd7006d0bab4614c8efff\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-1200x800.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-768x512.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-450x300.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" loading=\"lazy\" alt=\"A large event hall filled with rows of empty chairs faces a stage with multiple projection screens showing vibrant images and social media logos, under blue and purple stage lighting.\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>\ubaa9\uc801<\/h3>\n<p>Facebook\uc740 10 \uc8fc\ub144\uc744 \ud06c\uac8c \ucd95\ud558\ud558\uace0 \uc2f6\uc5c8\uc2b5\ub2c8\ub2e4. 1400 \uba85\uc758 \ucc38\uc11d\uc790\uac00 \uae00\ub85c\ubc8c \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud68c\uc758\uc5d0\uc11c \uc608\uc0c1\ub418\uba74\uc11c Facebook\uc740 Marriott Marquis\ub97c \uc8fc\uc694 \ucea0\ud37c\uc2a4 \uc778 Ultimate Facebook \uacbd\ud5d8\uc73c\ub85c \uc804\ud658\ud558\ub3c4\ub85d \uc694\uccad\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Facebook\uc740 \ub514\uc790\uc778 \uc804\ub7b5 \uc678\uc5d0\ub3c4 \ud654\uc0c1 \ud68c\uc758\ub97c \ucc3e\uace0 \uace0\ud654\uc9c8\ub85c \uc774\ubca4\ud2b8\uc758 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9bc\uc744 \ubc29\uc1a1\ud558\ub824\uace0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ud574\uacb0\ucc45<\/h3>\n<p>Facebook\uc758 2014 \uae00\ub85c\ubc8c \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud68c\uc758\ub294 \uc804\ub840\uc5c6\ub294 \uae30\ub300\uce58\uac00 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. \uae30\uc220 \uac70\uc778\uc740 2014 \ub144 \ub9d0\uae4c\uc9c0 10 \uc8fc\ub144\uc744 \uae30\ub150\ud558\uace0 2 \ucc9c\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc744 \ub9c8\uac10\ud558\uae30 \uc704\ud574 \ucd94\uc801\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Marriot Marquis San Francisco\uc5d0\uc11c \uac1c\ucd5c \ub41c \uc57d 1,400 \uba85\uc774 4 \uc6d4 \uae00\ub85c\ubc8c \ud68c\uc758\uc5d0 \ucc38\uc11d\ud560 \uc608\uc815\uc774\uc5c8\uc2b5\ub2c8\ub2e4. Encore\uc758 \uc784\ubb34\ub294 \ud68c\uc758\uc5d0\uc11c \ud68c\uc758\uc5d0\uc11c \uc78a\uc744 \uc218\uc5c6\ub294 \uacbd\ud5d8\uc73c\ub85c, \uc77c\ubc18 \uc138\uc158 \ubcfc\ub8f8\uc5d0\uc11c \uacf5\uc6a9 \uc601\uc5ed\uc73c\ub85c \ud5a5\ud558\ub294 \uacbd\ud5d8\uc73c\ub85c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac83\uc774 \uc5c8\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \ucc38\uc11d\uc790\ub4e4\uc5d0\uac8c \uadf8\ub4e4\uc774 Facebook \ucea0\ud37c\uc2a4\uc5d0\uc11c \ubb3c\ub9ac\uc801\uc73c\ub85c \uc788\ub2e4\ub294 \ub290\ub08c\uc744\uc8fc\ub294 \uac83\uc774 \uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\uccb4 \uacc4\ud68d \ubc0f \uc0dd\uc0b0 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c Encore\ub294 \uace0\uac1d\uc744\uc704\ud55c \ub300\ud589\uc0ac \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uc81c\uc791 \ubc0f \ub514\uc9c0\ud138 \uc11c\ube44\uc2a4 \ud300\uc740 \uc601\ud5a5\ub825\uc788\ub294 \ub514\uc790\uc778, \ucee8\ud150\uce20\ub97c \uac1c\ubc1c\ud558\uace0 Facebook \ucea0\ud37c\uc2a4\ub97c \ubaa8\ubc29\ud558\uae30\uc704\ud55c \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h4>\ub2e4\uc911 \ud45c\uba74 \ud22c\uc601 \ub9e4\ud551<\/h4>\n<p>\uc774 \ud589\uc0ac\uc758 \uc8fc\uc694 \uae30\ub2a5 \uc911 \ud558\ub098\ub294 165 \ud53c\ud2b8 \ud3ed\uc758 \uba40\ud2f0 \ud328\ub110 \uc2a4\ud14c\uc774\uc9c0 \uc138\ud2b8\uc640 \ub300\ud615 \ubcfc\ub8f8 \ub0b4\ubd80\uc758 Facebook \ucea0\ud37c\uc2a4\ub97c \ubcf5\uc6d0\ud558\uae30\uc704\ud55c \uc7ac\ub8cc \ubcf5\ud569\uc7ac\uc600\uc2b5\ub2c8\ub2e4. \uacbd\uce58 \uc88b\uc740 \uc804\ub7b5\uc5d0\ub294 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc \uba58\ub85c \ud30c\ud06c (Menlo Park)\uc5d0\uc11c \ubc1c\uacac \ub41c \ub3d9\uc77c\ud55c \uac74\ucd95 \uc801 \ud2b9\uc9d5\uc744 \ub044\ub355\uc778 \ub808\ub4dc \uc2a4\ud2f8 \uac70\ub354\uc640 \uac19\uc740 \uc694\uc18c\uac00 \ud3ec\ud568\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubb34\ub300 \ud328\ub110\uc740 \ud604\uc7a5\uc5d0\uc11c \ucc3e\uc744 \uc218\uc788\ub294 \uc778\ud14c\ub9ac\uc5b4\uc640 Facebook \uc0ac\ubb34\uc2e4\uc5d0 \uc8fc\ubaa9\ud560\ub9cc\ud55c \uc138\ubd80 \uc0ac\ud56d\uc744 \ud45c\uc2dc\ud558\uae30 \uc704\ud574 \ud22c\uc601 \ub9f5\ud551\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud328\ub110\uc740 \ub610\ud55c \ub2e4\ub978\uc2dc\uae30\uc5d0 \ud504\ub808\uc820\ud14c\uc774\uc158\uacfc \uc2a4\ud53c\ucee4\ub97c \ubcf4\uc644\ud558\uae30 \uc704\ud574 \ub2e4\ub978\uc2dc\uae30\uc5d0 \ubcc0\uacbd \ud55c \ub2e4\ub978 \ucc3d\uc758\uc801\uc778 \ucf58\ud150\uce20\ub97c \ud638\uc2a4\ud2b8\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h4>\uacbd\ud5d8\uc801 \uc694\uc18c<\/h4>\n<p>Facebook \ucea0\ud37c\uc2a4\ub294 \ud654\ub824\ud558\uace0 \uad50\ubb18\ud558\uba70 \uc120\ubcc4 \ub41c \uc791\ud488\uc744 \uc790\ub791\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \ud504\ub85c\ub355\uc158 \uc11c\ube44\uc2a4 \ud300\uc740 \uc140\uce74 \uc2a4\ud14c\uc774\uc158, \uac70\ub300\ud55c \ub099\uc11c \ubcf4\ub4dc, \uc2dd\uc0ac \uc911 \uc815\uc721\uc810 \ube14\ub85d \uc2dd\ud0c1\ubcf4 \ubc0f \ud06c\ub808\uc6a9\uc744 \ud3ec\ud568\ud558\uc5ec \ubcfc\ub8f8 \ub85c\ube44\uc758 \ucf58\ud150\uce20 \uc81c\uc791, \uacbd\uce58 \ubc0f \ud658\uacbd \ub514\uc790\uc778 \ubc0f \ud14c\ub9c8 \uc561\uc158 \uc2a4\ud14c\uc774\uc158 \uc73c\ub85c\uc774 \ubaa8\uc591\uc744 \ubaa8\ubc29 \ud560 \uc218\uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\ub7ec \uac10\uac01\uc5d0 \ud638\uc18c\ud558\uba74\uc11c, \uc6b0\ub9ac\ub294 Live Walk-In Entertainment\ub97c\uc704\ud55c DJ\ub97c \uc608\uc57d\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \ub514\uc9c0\ud138 \uc11c\ube44\uc2a4 \ud300\uc740 \ud654\uc0c1 \ud68c\uc758\ub97c\ud558\uace0 \uace0\ud654\uc9c8\ub85c \uc774\ubca4\ud2b8\ub97c \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\ud558\uc5ec \ud638\ud154\uc758 \ubcbd \ub108\uba38\ub85c \uc774\ubca4\ud2b8\ub97c \uac00\uc838 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uacb0\uacfc<\/h3>\n<p>Facebook\uc758 \uae00\ub85c\ubc8c \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud300\uc740 \uc8fc\uc694 \uc0ac\ubb34\uc2e4\uc744 \ubaa8\ubc29 \ud55c \uc138\ubd80 \uc0ac\ud56d \uc218\uc900\uc744 \ub192\uc774 \ud3c9\uac00\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ud604\uc7a5\uacfc \uc6d0\uaca9\uc73c\ub85c \ud29c\ub2dd\ud558\ub294 \uad6d\uc81c \ucc38\uc11d\uc790\ub4e4\uc5d0\uac8c \ud2b9\ud788 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uacbd\ud5d8\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/Korean\/facebook-global-sales-marketing-meeting.html\" alt=\"\" \/><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" loading=\"lazy\" alt=\"A large event hall filled with rows of empty chairs faces a stage with multiple projection screens showing vibrant images and social media logos, under blue and purple stage lighting.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-apac.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" loading=\"lazy\" alt=\"A large, modern indoor event space with colorful digital screens displaying artwork, cityscapes, and the Facebook logo. 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17.707C7.31658 18.0975 6.68342 18.0975 6.29289 17.707C5.90237 17.3165 5.90237 16.6833 6.29289 16.2928L10.5857 11.9999L6.29289 7.70711C5.90237 7.31658 5.90237 6.68342 6.29289 6.29289Z\" fill=\"white\"\/><\/svg><\/button> <img decoding=\"async\" src=\"\" alt=\"\"><\/dialog><\/section> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container\"> <div class=\"custom-html-container\"><hr><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"related-content-cards\" data-locked><div class=\"container\"><div class=\"related-content-cards__headline\">  <h2 class=\"title title--md\">Related Case Studies<\/h2><\/div><\/div><\/div> 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